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COMM 391 Section 203 Phase 3 by Mind Map: COMM 391 Section 203 Phase 3
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COMM 391 Section 203 Phase 3

Group 316

Exceptional The level of depth is very nice. Your thoughts are well developed and you've gone beyond the obvious facts. Good work.

CREATING INFROMATION: CW collects big amounts of detailed Data from its clients and compiles reports and matches between employees and employers. Data Mining, recommender systems and algorithms make use of the data and create usable information.

REVENUE CREATION: Since CW is a intermediary, the company can use infromation to assess the salary employers are willing to pay and the salary employees are willing to accept. The spread between the two is CW's revenue (the industry average is about 10-20%).

VALUE PROPOSITION: Providing a reliable and effective match between job seekers and employers that improves the life of the individual and the success of the company. To achieve our value proposition we will employ the recommender system. This system will make use of a wide variety of data as outlines in this tree. Using DSS allows to make semi-structured decisions. Since we have data about employers and employees and can develop a performance history over time, the system can make sound predictions about the future.

INFORMATION NEEDED CityWorkforce requires a lot of Data to create valuable information. External information is important to make accurate forecasts about what resources CW will need to employ to fulfil market demand. Internal information about the clients is extremely important to create a perfect match. We distinguish internal information between information about the employee and about the employer. In all cases: the information needs to be up to date at all times.

Group 305

Weak- We really liked seeing the fact that you gave us a large list of information that your company would require, in order to support your company’s strategy and attain the objectives outlined in your value proposition. That being said, your group did not meet the requirements of this exercise. You did not justify why you needed all of this information. Furthermore, you were not specific enough on as to what exactly the information is, and at times you were far too vague, for example when you were talking about “Required Services”. Furthermore, you did not specify on as to where you would get all of this information from, how you would get this information, and (to a lesser extent) how this information would be used. Next time, please be more specific and provide more details in order to get a better grade

Value Proposition: provide a reasonably priced, friendly and secure moving system personalized to the customer's needs and time constraints

Group 301

Good Your group did everything that was required of you. Your group specified the different type of information that you would need in order to be able to achieves your firms goals, but you also justified and gave good reasons as to why you needed all of this information. We also liked seeing the fact that you specified where this information would come from, and how you would collect it. The only thing that was lacking, is that you did not talk about how you were going to analyze all of this data (what software/technology you would use) in order to turn it into useful information.

Sales revenue model

Group 301: Value proposition: Offer companies access to a large pool of skilled individuals in order to fill temporary positions within a short period of time, helping companies stay competitive and flexible to changes in the economy. As well, we offer personalized services to individuals who sign with us to ensure that qualified individuals are matched with the best positions.

What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

Group 306

Good- Your group did a very good job of identifying the types of information that your company would need, in order to support your company’s strategy and achieve your value proposition. We liked seeing that you tried to come up with a large number of different types of information you would need in order to help a certain part of your business. You also did a decent job of identifying why you would need such information, and how it could help your business, but we would have liked to see you go into a little bit more detail when explaining why you needed this information. Lastly, your group also did a good job of identifying how you would collect the data that your company required, and we liked seeing that you considered both purchasing secondary data, as well as doing your own primary research. But, we would have liked to see you talk a little bit about how your company was going to analyze some of this data in order to turn it into useful information (what Information Systems would you use?)

Value proposition

Revenue model

Info will be collected via customer feedback and free and available information such as 10k reports and google maps. Another option is to hire a consultant/ economist for information.

Information Needed

Group 307

Adequate+ Your group did a very good job identifying the information and data needs of your company in order to support your strategy. We liked seeing that you also gave valid justification as to why your company would need this information, and how your company would use it. There are some problems with your mind map though. You were not specific enough in terms of how your company would collect this information, and where you would obtain all of this information. We would like to see some more specifics in terms of both your primary and secondary information needs on as to where that data will come from. It would also be good if you could specify what technology you would use (type) in order to analyze that data.

Our Primary information needs for our company is data on the recent and long term performance of stocks, and other financial instruments, as well as other fundamental indicators of the company's we are investing in. We would probably use our programs to analyse information culled from both public sources like the TSX and private sources like the Bloomberg service. This information would include stock prices, company earnings and ratios, government reports, and economic indicators, industry agrigate data, and other indicators. Our analysts and programs would then base their projections on companies future performance on these indicators. This would then form the biases for what stocks and other financial instruments we would invest our clients money in.

Group 318

Weak- You've made some interesting insights but unfortunately not related to this phase. The focus in this case is the information needed to deliver the quality, detail-oriented care that you promise and the data needed to form that information. Start with your value proposition and work backwards: how do you achieve that value, what information do you need to make that happen and how are you going to collect or create that information.

Value Proposition

Revenue Model

Group 319

Weak The map shows that you've considered the information you will need at a very high level. First, you need to drill down to the raw data level. Think about exactly what it is that you are measuring or recording. For example, what exactly are you measuring to decide how many trucks you will need? Then go backwards and consider how you will obtain this data in the first place. Where are your numbers and figures coming from?

Value Proposition: We are a fast and convenient moving company designed to accommodate all moving needs in an orderly and efficient manner compared to other moving companies who focus speed but not quality

Information Needed

Group 320

Adequate The information you've considered is useful but simply saying you will mine your website to get it is not enough. To improve, consider customers' privacy concerns and the process that gets the data onto your website in the first place. Also, you may want to consider how you are going to enforce a commission-based revenue model through an online or mobile platform.

Personal Information to select ideal properties for clients.

Availability of residential properties

Value Proposition: We help find the house of your dreams at the least cost and hassle. Providing flexibility, affordability and ease of use in all of your real estate transactions.

Revenue Model

Group 315

Weak The market information section could be useful but the main focus of this phase is the information you need to get to your competitive advantage. Whatever your value proposition is, you need to explore ideas to add that value and then analyze what data you need to make it work. You should also consider how you will get that data. For example, if I wanted to offer my clients the biggest selection of homes, I would need the biggest possible database of listings and I would need to get those listings from clients, other realtors, MLS, craigslist, etc.

Market information

Company information

Group 312

Adequate Inventory, demand data and demographics are important but you haven't given any concrete details about what the information you collect is going to add to your business. How is demographic information going to help you promote an active and healthy lifestyle? To get a "Good", you would have to give exact links between the information you're collecting and the value of your business. Beware of loyalty cards - they don't add much value because everyone already has them. Who are you selling this CRM data to and why would you give your data to competitors?

Value proposition: We strive for the freshest organic foods sold at competitive prices to promote a active & healthy lifestyle. We need to collect information on buying habits (types of foods purchased) and the demographics of our buyers. In order to do this, we need to install a CRM system to collect this data through loyalty cards.

Group 310

Good- You did a very good job of identifying all of the different types of data and information that your company would need in order to achieve its main goals and objectives. Your listed relevant types of data that your company needed and you explained why your company needed that data. Being able to justify your decisions on what data is needed is very important, so we liked seeing that you went into great detail and provided solid explanations. That being said, what your group missed out on was the implementation, more specifically, where would your company get this data from, how exactly would your company get it (purchase from 3rd parties, primary research, etc) and how it was going to synthesize all of this data in order to make it useful information.

Value Proposition: VAnalyst ensures a high quality service, providing Investment Portfolio Management and Business Consultation.

Group 304

Adequate+ Your group did a very good job of identifying all of your company’s informational needs. What we liked seeing was the fact that your group went into a lot of detail in terms of what some of this information is, and why your company needed it. Being able to justify why your company is using a certain piece of information is key, and you providing reasons as to why it was important is very good. That being said, although you specified what type of data you needed, you never went into any detail on as to how your company was going to get all of this information, and where it would get it from. Would your company use and purchase data that is made and sold by 3rd party organizations, or would you collect all of this data on your own. How would you collect this data? How would the system know where all of your employees and your suppliers (items) are? These are key questions that you will need to be able to answer during your presentation.

Value Preposition: To alleviate temporary human resources needs by considerably reducing the time and costs associated with finding quality workers through creating an efficient communication link between our clients and our skilled work force. We take into consideration the needs and goals of our clients to ensure we match the appropriate group/individual in order to promote individual and company growth.

Group 303

Good+ We are very pleased with your groups work and we are glad to see that you guys have shown very good progress. Your group did an excellent job of identifying all of the informational needs of your company. Your group was also able to justify as to why you needed to have all of this information, and how it could help your company sustain/achieve your strategy. Furthermore, we also liked the fact that you told us how and from where your company is planning on getting this data. Lastly, we liked the fact that you mentioned specific types of technology that you could use in sustaining your strategy (CRM).

Value Propostition: Connecting with our customer for a convenient and personal experience, providing fresh and high quality food.

Group 302

Good Your group did a very good job of identifying the information needs of your company. Not only did your group list all of the relevant data that is needed for your company’s operations, but you also justified why this data is needed and useful. We also liked seeing that you also provided source from as to where you can obtain all of this data, and how you were going to obtain this data. That was a key part of this exercise. The one thing you are missing is the type of technology you will employ in order to store and synthesize this data.

VanRealty's Value Proposition: To deliver hassle free buying and selling of houses and matching the right house to the right client in an efficient and effective manner in terms of cost and time, creating a "just choose" experience.

Group 308

Weak You did a very good job of identifying all of the different types of data and information that your company would need in order to achieve its main goals and objectives. Your listed relevant types of data that your company needed and you explained why your company needed that data. Being able to justify your decisions on what data is needed is very important, so we liked seeing that you went into great detail and provided solid explanations. That being said, what your group missed out on was the implementation, more specifically, where would your company get this data from, how exactly would your company get it (purchase from 3rd parties, primary research, etc) and how it was going to synthesize all of this data in order to make it useful information.

Customer Database: we will issue out membership cards from our grocery store to customers who sign up with their basic personal information, including their address, and email. To do this, we will provide incentives such as a lower membership price for certain products, emailing out deals, and recipes; and also convince if they want to use their card as a debit card for our grocery store. The main function of our IT system is to record information everytime a transaction takes place using the loyalty card, creating a database over time that consists of the items bought and overtime, this database will allow us to discover specifics such as the frequency of their store visits and grocery preferences. Our IT system will categorize each account according to the address so we can discover the buying pattern of each family as a whole, instead of just individuals. This system will enhance our ability to connect with our customers on a personal level. By monitoring customer behaviour at GoodFoods, we will be able to tailor unique discounts and showcase products that may interest our customer.

Online Recipe community: The community allows us to build a closer connection with our customers and thus, knowing our customer's behaviour which we could utilize to provide a more personalized experience. Our online community would revolve around the idea of sharing recipes. Customers will be able to interact with each other and the store through comments and contests. We will give out incentives such as a points system that leads to discounts on food for customers to create recipes using items that can be found at our store. The competitive advantage of this community is that we make sure the recipes mostly consists of items that come from our store. For the company, the database of recipes will give us an idea of what groceries customers are popular and will allow us to track ingredients our store is not supplying. The online community will allow us to increase revenue because we will be able to see the most popular items and allow us to maintain a full supply of stock. It will also boost sales as customers will want to buy the ingredients for these recipes.

Revenue Model: Based on research of other grocery stores, our revenue model will focus on frequent discounts to bring customers in as well as retain others. These will come through joining and participating on our online community as mentioned above. The online store will bring in another stream of revenue through customers’ purchases.

Group 317

Good- The information you've identified is definitely useful and supports your value proposition. The scope that you're at is still too broad, however, and you haven't identified enough specific areas of focus. Your point about knowing how much the customer needs to move is great because it is measurable, whereas trends in demand are not something you can easily obtain. For the higher grade, make sure you fully explore all the data you need, the raw data, and explain how you're going to obtain it and how you're going to store it (like when you mentioned that each customer has a personal account).

VALUE PROPOSITION: MoveIT provides a personalized way to accommodate your moving needs in a convenient and timely fashion.

Data Needed

Market information (demand) - which trucks are need when - times they need services - trends in demand

Sales Revenue Model: we provide moving services to customers

Plan