1. Coolness Factor
1.1. Trendy
1.2. Wealth
1.3. Healing
1.4. Fresh
1.5. American?
2. Health
2.1. Obesity
2.2. Active Lifestyle
2.2.1. Sports
2.3. Proportion Size
3. Culture
3.1. Sports
3.1.1. Soccer
3.1.2. Lucha libre
3.2. Be Thin?
3.3. Telenovella
3.4. Day of the Dead
3.5. Agriculture
3.5.1. Nature
3.5.2. Cows
3.5.3. Tradition
3.5.3.1. Family
3.5.3.2. Food
3.5.3.3. Sports
3.5.3.4. Catholicism
3.6. Collectivist
3.6.1. Community
3.7. Popular
3.7.1. TV
3.7.2. Music
3.7.2.1. Listening Device
3.7.2.2. Genre
3.7.2.3. Artist
3.7.3. Hobbies
3.7.4. Games
3.7.5. Activities
3.7.5.1. Sports
3.7.5.2. Church
3.7.5.3. Block Parties
3.8. Closeness
3.8.1. Brotherly Love?
3.8.1.1. Borrow a cup of sugar?
3.9. Weekend Activities
3.10. Fun/Excitement
3.11. Government
3.11.1. Regulation
4. People
4.1. Kids
4.1.1. Mascot
4.1.1.1. Animal
4.1.1.1.1. Tony the Tiger
4.1.1.2. Fruit Figure
4.1.1.3. Little Kid
4.1.1.3.1. Dora the Explorer Concept
4.1.2. Bright Colors
4.1.3. Sweet
4.1.4. Lego
4.2. Adult
4.2.1. Mature Palate
4.2.2. Female
4.2.3. Literacy
4.2.3.1. Greater emphasis on pictures
4.2.3.2. Greater emphasis on words
4.2.4. 50/50 men & women
5. Product
5.1. Flavor Preferences
5.1.1. Color
5.1.2. Mango
5.1.3. Pineapple
5.2. Texture
5.2.1. Whipped
5.2.2. w/Fruit
5.2.3. Low Fat
5.2.4. Granola
5.2.5. Greek
5.3. Organic
5.4. Frozen Yogurt
5.5. Yogurt Bites
5.6. Basic Yogurt
5.6.1. Yogurt covered...
5.6.1.1. Pretzels
5.6.1.2. Fruit
5.7. Smoothies
6. Packaging
6.1. Copy
6.2. Images
6.2.1. Happy People
6.2.2. Fresh Fruit
6.2.3. Cartoon
6.2.4. Realistic
6.3. Shape
6.3.1. Female Figure
6.3.2. Cylinder
6.3.3. Cone
6.3.3.1. Facing Up
6.3.3.2. Facing Down
6.4. Materials
6.4.1. Clear/See-Through
6.4.2. Texture
6.4.2.1. Smooth
6.4.3. Cardboard/Paper
6.4.3.1. Color
6.4.4. Reusable
6.4.5. Plastic
7. Logo
7.1. Sana
7.1.1. Healing
7.1.2. Healthy
7.1.3. Fresh
8. Brand Mood
8.1. Happy
8.2. Hip
8.3. Assertive
8.4. Activist
8.4.1. Changemaker
8.4.1.1. Environmentally Conscious
8.4.1.1.1. Steve Jobs Type
8.5. Leader
8.6. Adventurous
8.7. Flavorful
8.7.1. Vivid