Mind Movies Interview With Glen

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Mind Movies Interview With Glen by Mind Map: Mind Movies Interview With Glen

1. Story Of How You Built Your List: How Did You Go From . . .

1.1. Phase 1

1.1.1. 0 to 3k: YouTube

1.1.1.1. Video email

1.1.1.2. Significant emails

1.1.2. 3k to 8k

1.1.2.1. Iternal Launch

1.1.3. 8k to 12k

1.1.3.1. Partnerships (20 Partners)

1.1.3.2. Video and 4 Day Cash Machine

1.1.3.3. $25K

1.2. Phase 2

1.2.1. 12k to 80K

1.2.1.1. First Big Affiliate Launch

1.2.2. 80K to 160K

1.2.2.1. Second Launch: Re-Launch

1.2.2.2. $650K

1.2.3. 160K to 250K

1.2.3.1. 7 Secrets to Happiness

1.3. Phase 3

1.3.1. 250K to 500K

1.3.1.1. 2.0 Launch (Real Software)

1.3.2. 2.1 launch

1.4. Archive

1.4.1. 100K to 300K (or whatever you currently have)

1.4.2. Story Of How You Built Your Business

1.4.2.1. Tell me the real story from the beginning

1.4.2.2. Shooting the Product, Through a Window

1.4.2.3. V1.0 Memories on Web: Info Product

1.4.3. Tactics

1.4.3.1. Hiring Copywriters on Comissions

1.4.3.2. Hiring JV Brokers

1.4.3.3. Key People You Made Contacts With

2. Examples of Scarcity Minded Things

2.1. Offer Them 100%

2.2. Do a launch for this list, lose money

2.3. It's common to break even or lose money to get the customer

2.4. Never talk shit about anyone

2.5. Email demonstration

2.6. Relationships

2.7. Possible Objections to JVs (how would you deal with these?)

2.7.1. I want other to promote for me, but I don't want to promote for others, because my sales funnel and conversion mechanisms aren't as dialed in as theirs, and I'm afraid that I'll lose customers

2.7.2. When I promote, all of my leads will eventually end up with the top people in my market (who EVERYONE promotes for) and that doesn't seem fair to me

2.7.3. If I'm going to make it, I need more people to promote for me, than I promote for, but I don't know how to make this happen

2.7.4. If I reciprocate for everyone who promotes for me, then my list is going to get burned out

3. Swipe Copy For

3.1. Copy for rejecting an affiliate who wanted you to promote for them

3.2. Copy you send to an affiliate when they say they'll promote for you

3.3. Asking for how well their current promotion is doing (what stats do you look for, EPC, conversion %, etc.

3.4. What kind of reports do you give to your affiliates?

3.5. Copy for asking a peer to promote for you

3.6. Copy for telling a JV partner that you'll promote for them, but only test with a subsection of your list

3.7. Copy for asking for reciprocity for anyone who you promote

3.8. Examples of B.S. pitches you've received from others wanting you to promote their products

3.9. Examples of good stats from someone who wants you to promote their stuff

3.10. Anything else

4. Creative Ways To Do JVs

4.1. Only promote to non-customers who've been on your list for over 6 months

4.2. If you promote for someone and the leads don't convert, you can ask for those leads back

4.3. Only promote to sub-section of your list, see how it converts, and then scale if you want to

4.4. Always ask for the partnership first (this is always in your favor)

4.5. Right Wrong Ways To Do This

4.5.1. Top Areas Where Folks Screw Things Up

4.5.1.1. Being cheap?

4.5.1.2. Not replying to emails?

4.5.1.3. Not doing what they say they'll do?

4.5.1.4. Paying too low affiliate commissions?

4.5.1.5. Giving 50% on front end product with the goal of getting your list into a high-end $10K+ program that they'll not give you any of

4.5.1.6. "Hey man, my product is great . . . will you promote for me?"

4.5.1.7. Anything that someone has done to kill a deal in the last minute (etiquette, etc.)

4.5.2. Areas where folks get things right?

4.5.2.1. Giving away 75%+ affiliate commission?

4.5.2.2. Giving before they receive?

4.5.2.3. Having an abundance mindset?

5. Market To Affiliates BETTER Than You Market To Your Customers

5.1. Beginning of '08: Frank, Eben, and ______.

5.2. Market To Your Affiliates Like You Market To Your Prospects

5.3. First video sales video

5.4. Relationship thing

5.5. Not having a scarcity mindset

5.6. Reving up To Affiliates

5.6.1. Shot Across The Bow To Affiliates A Mont Or Two Before The Launch

5.6.2. Top 100 Affiliates, Mail Them First

5.6.2.1. They Agree To Promote

5.6.2.2. A Month Out, Start Revving Them Up

6. What is the proper way to ask someone to promote your stuff to their list?

6.1. How Did You Organize Your Market?

6.1.1. Parties?

6.1.2. How did you get access to big players at the beginning?

6.1.3. JV Brokers

6.1.3.1. Mike Mertz

6.1.3.2. Shawn Gallager

6.1.4. Parties

6.1.4.1. Solidified Partnerships

6.1.4.2. Got Testimonails

6.1.4.3. Sold the Party At THE Place to Be

6.2. What stats should they have?

6.3. Should they have swipe copy and their promotion already prepared?

6.4. What is the wrong way to do this?

6.5. EPC Rate for 1000 Clicks?

6.5.1. $3 minimum per click

6.6. During;

6.6.1. First C

6.6.2. Launch B

6.6.3. A

7. Impossible To Do This Without Being An Active Part of Your Community.

7.1. At the parties

7.2. ETc.

8. Working with A JV Manager

8.1. --JV Manager: You Need To Keep The Relationship --How to Transition Folks To Talking With Relationships --Emma is the Prize. At events you're talking to someone either what. --Emmas in the videos with you. --If you put them in touch with --20 minutes on email? How to transition to having someone else do your email? --How would you strategize getting something?

8.2. Working with JV Brokers

9. Intro

9.1. Talk you up

9.1.1. Busy guy

9.1.2. Tried to get ahold of him, etc.

9.1.3. Never put out a marketing product

9.1.4. Create a story around this

9.1.5. Couldn't even talk to him as speaker at the first one

9.1.6. Can't type

9.1.7. Scared to speak on stage

9.1.8. Scared to do video

9.1.9. Video Emails Back In '08

9.2. Stuff you've done

9.2.1. Mind movies

9.2.2. Coffee Franchises

9.2.3. Property development before that (flipping homes)

9.2.4. Night club (5 years)

9.2.4.1. Alcohol manufaturing and distrobution

9.2.4.2. Bathroom Advertising (didn't know it exsited anywhere in the world)

9.2.5. Direct mail house (early 90s)

9.2.6. Building Industry

9.3. Growth Curve

9.3.1. First Launch: 750,000 (Million Dollar Launch)

9.3.1.1. List of 80K

9.3.1.2. Million Emails

9.3.1.3. 500,000 Email Addresses

9.3.1.4. 250,000 Emails In One Launch

9.3.1.5. 1,400

9.3.1.6. 230 Affiliates Mail By The Morning on a Sunday Night

9.3.1.7. 17k emails on first night

9.3.1.8. Video every second or 3rd day

9.3.1.9. The entire way through

9.3.1.10. First day of pre-launch we had 200 or 300 affiliates on board

9.3.2. IN their first

9.3.2.1. 230 mmailed (first few hours of prelaunch)

9.3.2.2. One recent launch: 450 active affiliates

9.3.3. 08': 1.5 Million

9.3.4. 09': 3 Million

9.3.5. 10': 6 Million

9.3.6. 11: 5 Million

9.4. Bio

9.5. Close to 100,000 copes of a 100 product

9.5.1. 60K of the old one

9.5.2. 40k of the new one

9.6. Fact Finding Questions

9.6.1. How big is your list? (don't have to answer)

9.6.2. How Much Is Mind Movies Doing in Revenue? (don't have to answer)

9.6.3. What is the URL with the video you did with Emma? I'm going to have it transcribed.

9.6.4. What percentage of your sales came from partnerships?

9.6.5. Why did you decide on partnerships as your main traffic strategy, and did that play a role in your moving from Australia to San Diego?

9.7. Wasn't always like this

9.8. Brokers

9.9. Marketing TO Affiliates

10. From Marketing To Your Affiliates Like It's 1995 --> Marketing To Your Affiliates Like It's 2012

10.1. Launch to them

10.2. Mail them ever day

10.3. Pre-launch to them

10.4. Do as good (or better) of a job marketing to them as you do your customers

10.5. Everyone says this . . . but really, clock the hours you spend revving up your potential customers, and spend at least as much time revving up your affiliates

11. From Being Scarcity Minded --> To Being Abundance Minded

11.1. Dinner example

11.1.1. With your friend in Australia with Mark Anthony Bates

11.1.2. At Traffic And Conversion Summit

11.2. I want others to promote for me, but I don't want to promote for others, because my sales funnel and conversion mechanisms aren't as dialed in as theirs, and I'm afraid that I'll lose customers

11.3. When I promote, all of my leads will eventually end up with the top people in my market (who EVERYONE promotes for) and that doesn't seem fair to me. Leads seem to flow UP the "A/B/C Team" Ladder, not DOWN it.

11.4. If I'm going to make it, I need more people to promote for me, than I promote for, but I don't know how to make this happen

11.5. If I reciprocate for everyone who promotes for me, then my list is going to get burned out

11.6. What do I do when someone wants to do a reciprocal promotion . . . but proposes that I promote for them first? I'm scared that I'll promote for them and send them more leads and more sales . . . and then they'll do a half-hearted job for me.

11.7. Right Wrong Ways To Do This

11.7.1. Top Areas Where Folks Screw Things Up

11.7.1.1. Being cheap?

11.7.1.2. Not replying to emails?

11.7.1.3. Not doing what they say they'll do?

11.7.1.4. Paying too low affiliate commissions?

11.7.1.5. Giving 50% on front end product with the goal of getting your list into a high-end $10K+ program that they'll not give you any of

11.7.1.6. "Hey man, my product is great . . . will you promote for me?"

11.7.1.7. Anything that someone has done to kill a deal in the last minute (etiquette, etc.)

11.7.2. Areas where folks get things right?

11.7.2.1. Giving away 75%+ affiliate commission?

11.7.2.2. Giving before they receive?

11.7.2.3. Having an abundance mindset?

12. From Asking Someone To Promote For You Like an Idiot . . . To Asking Like A Pro (And Getting Them To Approach You)

12.1. What is the proper way to ask someone to promote your stuff to their list?

12.1.1. What stats should they have?

12.1.2. Should they have swipe copy and their promotion already prepared?

12.1.3. What is the wrong way to do this?

12.1.4. EPC Rate for 1000 Clicks?

12.1.4.1. $3 minimum per click

12.1.5. During;

12.1.5.1. First C

12.1.5.2. Launch B

12.1.5.3. A

13. From Selling Your Affiliates On The Benefits Of Your Product --> To Selling Your Affiliates On The Benefits . . . Of Promoting Your Campaign

13.1. Currency

13.1.1. Affiliate Income

13.1.2. Chance To See the Inside of A New Kind Of Marketing

13.1.3. A Chance To Be At The Party

13.1.4. Recriprocation

13.1.5. ???? Anything else?

13.2. Most folks try and sell affiliates on the benefits of the product, when affiliates aren't BUYING the product. They're buying the benefits that come with promoting your campaign.

14. From "Stupid" Affiliate Marketing, To Playing In The Matrix

14.1. Realize You Can Play This Game Anyway You Want To

14.2. Creative Ways To Do JVs

14.2.1. Only promote to non-customers who've been on your list for over 6 months

14.2.2. If you promote for someone and the leads don't convert, you can ask for those leads back

14.2.3. Only promote to sub-section of your list, see how it converts, and then scale if you want to

14.2.4. Always ask for the partnership first (this is always in your favor)

14.3. Only promote to non-customers who've been on your list for over 6 months

14.4. If you promote for someone and the leads don't convert, you can ask for those leads back

14.5. Only promote to sub-section of your list, see how it converts, and then scale if you want to

14.6. Always ask for the partnership first (this is always in your favor)

15. From Being Isolated From Your Market . . . To Being At The Center Of It

15.1. At the events

15.2. At the parties

15.3. Living in San Diego

15.4. Etc.

15.5. Folks can get slowly, quietly, and inexplicably excluded from their market, and not know why

15.5.1. They did something stupid

15.5.2. Now they're not invited to the parties

15.5.3. They're not promoted for

15.5.4. They just drop off the map

15.6. How Did You Organize Your Market?

15.6.1. Parties?

15.6.2. How did you get access to big players at the beginning?

15.6.3. JV Brokers

15.6.3.1. Mike Mertz

15.6.3.2. Shawn Gallager

15.6.4. Parties

15.6.4.1. Solidified Partnerships

15.6.4.2. Got Testimonails

15.6.4.3. Sold the Party At THE Place to Be

16. The 7 Transformations I Made On The Way to Growing a List of 500,000

17. From "Flying Blind" To Realizing You're Playing a Game With Very Established Rules