1. CAUSES OF POVERTY
1.1. GOVERNMENT DO NOT PROVIDE SUBSIDIES TO THE FARMERS
1.2. MULTINATIONAL MILLION DOLLAR COMPANIES DO NOT PAY A FAIR PRICE FOR THE COFFEE BEANS
1.3. LOW LEVELS OF TECHNOLOGY WITHIN THE AGRICULTURAL SECTOR (PRODUCTION SITE)
1.4. CLIMATE CHANGE
1.4.1. DISEASES AND WEATHER SHOCKS ON COFFEE BEAN TREES SLOWS DOWN THE GROWTH
1.5. LACK OF BASIC INFRASTRUCTURE
1.5.1. LACK OF EDUCATIONAL FACILITIES LIMITS THE FARMERS’ ABILITY TO LEARN NEW SKILLS, IN ORDER TO PULL THEMSELVES OUT OF POVERTY
2. EFFECTS OF POVERTY
2.1. COFFEE BEAN FARMERS ARE SELLING KHAT TO DIVERSIFY THE MARKET AND TO PROVIDE ADDITIONAL INCOME
2.1.1. POOR HOUSING
2.1.1.1. GENERATIONS OF FAMILY MEMBERS ARE FORCED TO LIVE UNDER THE SAME ROOF
2.2. IMPROPER INFRASTRUCTURE
2.2.1. POOR ROADS CONDITONS
2.2.2. LIMITED AMOUNT OF EDUCATIONAL AND MEDICAL FACILITIES
2.2.2.1. MEDICAL EQUIPMENTS ARE NOT UP TO DATE/ ADVANCED
2.3. UNABLE TO FUND EDUCATION FOR THEIR CHILDREN OR THEMSELVES
2.3.1. UNABLE TO OBTAIN MORE LIFE SKILLS IN ORDER GET A BETTER JOB
2.4. FAMINE AMONG THE VILLAGE
2.4.1. FAMILIES COULD NOT AFFORD BASIC MEDICINES
2.4.2. FOOD CONSUMPTION WAS CUT BACK
2.4.2.1. MALNOURISHED CHILDREN
3. SOLUTIONS TO POVERTY
3.1. BRAND AWARENESS
3.1.1. USE SOCIAL MEDIA INFLUENCERS TO SPEAK ABOUT THE ISSUES AND BRING AWARENESS ABOUT UNFAIR-TRADE
3.1.2. USE SOCIAL MEDIA PLATFORMS TO DISPLAY THE TRAGIC SITUATION THAT IS TAKING PLACE AMONG COFFEE FARMERS
3.1.3. USE SOCIAL MEDIA PLATFORMS TO BRING AWARENESS/JUSTICE TO COFFEE FARMERS WHO ARE VICTIMS TO UNFAIR TRADE
3.2. SHORT TERM SOLUTIONS
3.2.1. SET UP NON-GOVERNMENTAL ORGANIZATION OR CHARITABLE EVENTS TO HELP CONTRIBUTE TO THEIR FOOD BANKS
3.2.2. HAVE VOLUNTEERS HELP BUILD SCHOOLS FROM NONPROFIT ORGANISATIONS SUCH AS RED CROSS AND SALVATION ARMY
3.2.3. CAMPAIGN AT WELL KNOWN ESTABLISHMENTS TO BRING AWARENESS TO CUSTOMERS
3.2.4. WRITE BLOGS OR ARTICLES ABOUT THE UNFAIR TRADE THAT COFFEE FARMERS ARE FACING IN ETHIOPIA
3.3. LONG TERM SOLUTIONS
3.3.1. PETITION FOR COFFEE BEAN FARMERS TO RECEIVE SUBSIDIES FROM THE GOVERNMENT
3.3.2. CAMPAIGN FOR NEW GOVERNANCE FOR THE COUNTRY WHO IS WILLING TO PROVIDE BETTER INCENTIVES TO FARMERS
3.3.3. BOOST IRRIGATION BY USING MAN MADE MEANS SUCH AS INSTALLING OIPES, SPRINKLERS ETC, RATHER THAN RELYING ON RAIN FALL ALONE
3.3.4. USE FERTILISERS TO ENHANCE GROWTH OF PRODUCT
3.3.4.1. COMPOST OR MANURE
3.3.5. DEVELOP HYBRID COFFEE BEANS OR CROPS WHICH THE UNIQUE AND FERTILE SOIL IN ETHIOPIA CAN BE PUT TO GOOD USE
3.4. INTRODUCE NEW ROASTIG AND GRINDING TECHNIQUES SUCH AS STEAMING THE COFFEE BEANS
3.4.1. ALLOWS MORE FLEXIBILITY AND GREATER USE OF COFFEE BEANS
3.4.2. ADD FLAVOURED COFFEE BEANS TO BE USED AS LOW GRADE COFFEE TO GENERATE MORE INCOME