COMM391 Section 202 Phase 3

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COMM391 Section 202 Phase 3 by Mind Map: COMM391 Section 202 Phase 3

1. To plan out our delivery routes for more efficient service as well as seeing potential areas that are in need of better delivery services (let's say there's an area in town that's far away from the ware house that's growing in terms of popularity)

2. Information needed:

2.1. To link the 1) and 2)

3. 2) workers skills, preferences, experience

3.1. expected pay

3.1.1. New node

3.2. skills possessed

3.3. New node

4. 1) The type of employee that our clients are looking for

4.1. industry

4.2. skills needed

4.3. past work experiences

4.4. location

4.5. term of employment

5. New node

6. Group 206

6.1. Revenue Model: Customers willing to pay for expert management of financial portfolios and investment opportunities.

6.1.1. VAnalyst needs a client system that keeps track of its customers in detail as well as teir interests and what they want VAnalyst to achieve for them.

6.1.2. VAnalyst needs a lot of data on current market trends, prices, quotes, rates, etc. in order to retain its status of expertise in the field, as well as its authority on financial markets

6.2. Value Proposition: A leader in its field, VAnalyst has 10 years of experience in financial investment, and boasts effectiveness and customer satisfaction.

6.2.1. Information and data are crucial to VAnalyst's business, as all of their services are dependent and reactive to this data. They should invest in technologies like a Bloomberg terminal, which provides efficient, real-time, relevant information to be processed and used by VAnalyst.

6.2.2. Because customers are VAnalyst's sole source of revenue, they need to be catered to very individually - their expectations from a financial service should not only be met, but surpassed. To add value to its offerings, VAnalyst should familiarize itself with its customers in order to create a more individualized, personal consulting experience.

6.2.2.1. Could be the responsibility of Accounts department/staff to familiarize themselves with client expectations

7. Group 205

7.1. Revenue Model: Online payments for moving services + affiliate program with small appliances

7.1.1. We need information systems to figure out where money is coming from (different segments)

7.1.2. Information Needs: Reliable. sercure source for online payment A way to verify credit card information

7.1.2.1. Create it by using a third party resource such as Paypal

7.1.3. Information Needs: To know if our partners have the appliances (ex. fridge, printer) in stock

7.1.3.1. Create a supply chain system with maximum visibility

7.2. Value Proposition: reliable, friendly and high quality customer service

7.2.1. A system of finding the most efficient route for all assignments

7.2.2. Tracking where the trucks are on moving day

7.2.3. Have a survey online for customers to send in their feedback

7.2.4. Well trained employees

7.2.4.1. Train them to use online system to book appointments

7.2.5. Customers can book moving services online. Convenient, easy, available 24/7

7.2.6. Information Needs: Where our customers are from and where they want to go

8. Group 213

8.1. Value Proposition

8.1.1. Need to know who we are offering to

8.1.1.1. Health Conscious Individuals in the Vancouver Area

8.1.1.1.1. Accessible through yoga studios and fitness centers

8.1.1.1.2. Create the information by conducting market research in local yoga studios and fitness centers- grasp the number of people in the market

8.1.1.2. Willing to pay premium for organic goods

8.1.2. Need to know what we are offering

8.1.2.1. Organic groceries that are fresh

8.1.2.1.1. Create Information by having a relationship and communicating clearly with the suppliers (farmers)

8.1.3. Need to know how we are going to offer it

8.1.3.1. Gather information on the Vancouver population's views on green products and sustainable packaging.

8.2. Revenue Model

8.2.1. New node

9. Group 216

10. Group 215

10.1. City WorkForce

10.1.1. Value Proposition: Provide skilled temporary employees to clients who need them quickly in a cost effective manner who match the clients needs.

11. Group 214

11.1. VAnalyst would need to ensure they keep track of their clients needs and interests

11.1.1. their risk profile - i.e. risk averse or risk taking

11.1.2. preferred stocks or industries

11.2. Need to track the market conditions very closely and make fast paced decisions based on where the market is predicted to go - i.e. prices, risks, etc.

11.2.1. the timeliness and accuracy of this data is vital to the success of VAnalyst as the entire revenue model is based on the clients portfolios and trading habits

11.2.1.1. it is important to ensure that each individual client needs are assesed

12. Group 201

12.1. Value Proposition: By building our practice around our patients, DataMed creates relationships which allow for quality care unparalleled in efficiency

12.1.1. Revenue Model: to see more patients, be able to diagnose more efficiently through personalized service. Also integrated service, as in-house clinic can refer to our surgery.

12.2. Information Needs

12.2.1. Patient Trends (average clinic visit time based on complaint, eg. flu vs. chest pains)

13. Group 211

13.1. Value Proposition: Good Foods wants to deliver a message to its customers that “healthier doesn't have to be harder” by providing hassle-free shopping experience.

13.1.1. Information Needed:

13.1.1.1. Delivery times and hours of delivery

13.1.1.1.1. Specifically we record time of purchases, time of our products "leaving" the warehouse, and the time it take to arrive at the consumers place

13.1.1.2. Accounts and Ratings

13.1.1.2.1. Make accounts to better management and allow easier service. This allows us to collect easier data (such as ratings per good, customer reviews etc.)

13.1.1.3. Inventory

13.1.1.3.1. To ensure that no one orders something that is out of stock as well as being able to offer deals on inventory that is either going to expire or low-selling inventories

13.1.1.4. Mailing Addresses for our Customers

13.1.1.5. Demographic of our Customers

13.1.1.5.1. For future marketing statistics.

13.1.1.6. Web page activity

13.1.1.6.1. We can collect page activity, how many people and who accesses specific pages. What goods do they purchase and what else do you look at it. Through online activity we can collect interest of the goods by the pages

13.1.1.7. Payment Information

13.1.1.7.1. Payment has to be done via VISA or Paypal to ensure security on our customers as well as for quick buying

13.1.2. How do you create it?

13.1.2.1. A lot of the data will be collected and created through a customer account database that will be personalized by the customer themselves on our website to make their web-ordering experience easier (as well as help us collect their demographic and addresses)

13.1.2.2. Web page activity can be linked to Google Analytics where we can track click-throughs, pageviews, and unique visitors

13.1.2.3. Inventory needs to have a very easy-to-update data system where all employees underneath the supply chain can easily change and access information in the Inventory.

14. Group 220

14.1. Information needed

14.1.1. Revenue Model

14.1.1.1. We are going to charge commission based on each successful property transaction

14.1.1.1.1. Based on our fixed and variable expenses, we will put a charge on variable basis: that is, we charge the customer only for the resources the customer has used for each transaction

14.1.2. Value Proposition: VarReality is dedicated towards creating a convenient means for customers to trade their property at the shortest time possible at the cheaper rate

14.1.2.1. Economical environment Customer profile Price of different kinds of properties Demographic trends Government policy

14.1.2.1.1. Statistics Canada Website AC Nielsen data (for market research) Newspapers Economic magazines or real estate journals

15. Group 202

15.1. Value Proposition

15.1.1. We aim to provide better qualified applicants in an efficient manner to companies, fulfilling temporary positions

15.1.1.1. A strong resume/portfolio database of skills, experience and education - this database will only contain prescreened applicants, ensuring only quality applicants are available for use

15.1.1.1.1. This data would allow us to have information (skills, qualifications) on each applicant, which will then allow us to efficiently match applicants to employers

15.1.1.1.2. General employment data and industry data will allow us to forecast supply and demand

15.1.1.2. Our revenue model will involve charging a fee to the companies in exchange for us providing the employees

15.1.1.3. Company portfolios will allow us to identify their needs/values and their long-term plans for temporary employment (scheduling patterns)

15.1.1.3.1. Salary data can also ensure we're staying current and competitive

15.1.1.3.2. Create a bank of industry data to identify any trends/ provide a basis of information on potential or clients

15.1.2. Our main clientèle will revolve around the Publishing/Creative industry

16. Group 209

16.1. City Workforce

16.1.1. What information do we need?

16.1.1.1. First and foremost, information on company staffing needs.

16.1.1.1.1. What position needs to be filled?

16.1.1.1.2. For how long?

16.1.1.1.3. Skills or qualities needed?

16.1.1.2. Information on the temporary staff who work with us.

16.1.1.2.1. Education

16.1.1.2.2. Skills

16.1.1.2.3. Interests and other data that might correlate with performance on the job

16.1.1.2.4. Weekly availability

16.1.1.3. Worker ratings

16.1.1.3.1. How well did the staff perform in their role, from the point of view of the company?

16.1.1.3.2. How did the staff feel about the company?

16.1.1.3.3. Are there any interesting correlates between staff characteristics and ratings in different roles?

16.1.2. How do we get this information?

16.1.2.1. Company staffing needs

16.1.2.1.1. Staffing needs would be provided electronically.

16.1.2.2. Information on our staff

16.1.2.2.1. Staff would provide this information during their application process.

16.1.3. How will this information help us add value?

16.1.3.1. New node

17. What information does the company need in order to fulfill the value proposition and revenue model? How do you create it?

18. Group 219

18.1. Revenue Model: Sales revenue from providing a moving service

18.1.1. Information Needs: moving details (from where, and to where), distance information (gas costs), vehicle age (for maintenance), salaries and cost information (industry information), information on costs for implementing the new IT system.

18.2. Value Prop: We offer a personalized moving experience through constant communication with our customers and provide them with a reliable online interface to manage and track the delivery of their items before, during and after the service.

18.2.1. Information: contact information for communication, exact details on their moving items so we can keep them updated (especially expensive and large fragile items), the size of the move, information on the truck location (ie. GPS), the moving dates and times, employee details, vehicle details, fleet details

18.2.1.1. Collect it: transfer information from previous paper system, and for the new system we will have online forms attached to the website and a call centre, as well as our SKYPE personal chat session (talking to the customers right away and building trust with customers so you can get preview information about the customers home and moving situation so we can refer to it later for detailed quotes etc.)

18.2.1.1.1. Database: upon collection of new customer data, we will store it in a relational database that allows us to connect data between customer information and moving details based on their primary key (Customer ID). Each time a customer logs in or chats with us etc. we will be able to look up their information on the database and provide them with the most personalized service possible

18.2.2. Employee Details: so we can use the correct employee for the different needs of the customer. For example, if the customer wants a specific kind of move (Ex. fragile items only), we can provide the correctly trained and experienced employee for the job (ex. employee details on who had the least breakages in his/her last 5 moves)

19. Group 203

19.1. Value Proposition: VanRealty is dedicated to always helping its clients to buy or sell property at an extremely high success rate within an acceptable market price range.

19.1.1. Information Required: Housing prices Demographics Geographic Economic trends Customer profiles Product Demand Property features

19.1.1.1. Use existing resources, Statistics Canada (Demographics, Economic Trends) Real Estate Board of Vancouver (Housing Prices, Market Activity, Product Demand) MLS (Geographics, Housing Prices)

19.1.1.1.1. Data Management, sort of data and allow for easy retrieval of information to be used for comparison.

19.1.1.1.2. Properties made searchable for matching, search criteria can filter property search by geographic location, Price, property characteristics such as number of bedrooms.

19.1.1.2. We collect the data from our customers (Customer Profiles, Product Demand)

19.1.1.2.1. To Create Customer Profiles, VanRealty will use CRM Cloud to generate analytics and statistics.

19.2. Sales Revenue Model: Commission to the firm and agents from sales.

20. Group 218

20.1. Value Proposition: Help customers save money and time by providing on-time delivery and property safety, stress-free, hassle-free service

20.1.1. Information Needed

20.1.1.1. Demographic Patterns of moving

20.1.1.2. Real estate industry trends

20.1.1.3. Customer database for inventory

20.1.1.4. Tracking system to facilitate on-time delivery

20.1.1.5. Worker availability and truck schedule

20.1.1.6. New node

20.1.2. Revenue Model

20.1.2.1. Sales/Service: providing the truck and movers for their move

20.1.2.2. Affiliate Revenue Model: Create a database of companies around the area that does renovations, installations (airconditioning), repairs, doctors and we refer this to customers. We sell this referral service to the companies.

21. Group 210

21.1. Good Foods Canada

21.1.1. Value Proposition: Provide the freshest and the most nutritious local products and encourage customers to live a healthy lifestyle.

21.1.1.1. Information Needs

21.1.1.1.1. Product turnover rate (must be high)--need to provide fresh products for consumers

21.1.1.1.2. Product shelf life--need to be aware of TIME in regards to providing customers with fresh products

21.1.1.1.3. Local suppliers--need to maintain very open communication and a good work relationship to ensure that local organic suppliers continue to want to do business with Good Foods

21.1.1.1.4. Storage of goods--need the appropriate space and temperature for storage of the various organic products we have to offer

21.1.1.1.5. Nutritional values of goods--aware of what customers are looking for, staying up-to-date on what foods are popular, provide information about how to eat healthily for our customers

21.1.2. Revenue Model

21.1.2.1. Use of an efficient IT system to keep track of the inflows and outflows of goods

21.1.2.1.1. Use of RFID to scan in/out our products

21.1.2.2. Generating revenue from online and in store sales. Online shopping will be convenient for the customers and will also will create online traffic to our website and thus increase profits

21.1.2.2.1. Have an user-friendly system to effectively sell our goods online

21.1.2.3. Delivery services: With a minimum purchase of $100, customers will get free delivery to their homes. This is limited to a radius of 20KM from our stores located in Vancouver B.C.

22. Group 204

22.1. Aptitudes and skills of employees (VALUE PROPOSITION)

22.1.1. New node

22.2. Type of work and skills employers are looking for (VALUE PROPOSITION)

22.3. Willingness to pay from both the perspective of the unemployed and the employer (REVENUE MODEL)

22.3.1. Annual membership? (REVENUE MODEL)

22.4. Length of employment with company

22.5. Relation of temporary employment with previous industries employed with

22.6. Economic trends

23. Group 217

24. Group 212

24.1. Value Proposition: MoveIT offers a flexible, personalized moving service that guarantees on-time delivery.

24.1.1. Data: location of moving to, and from; date of moving, number of movers required, truck size--> will give us information on customer needs

24.1.1.1. New node

25. New node

26. Group 208

26.1. Value Proposition: providing high quality, organic foods from local farmers to people in the Vancouver Region at a reasonable price.

26.1.1. Info needed to maintain high quality/organic: carefully selecting suppliers, quality checks. Ex going to farms to check the conditions animals grow up in/requesting organic certification.

26.1.2. Info needed to maintain reasonable price: checking prices of competitors, finding the price buyers are willing to pay, keep track of cost of goods sold. Can be found by conducing marketing research

26.1.3. To check food is from local sources, we can easily find out where our suppliers are growing their food

26.1.4. To check customers are from the vancouver area: we can conduct marketing research. If we run a customer loyalty program, we have their information from

26.2. Revenue Model

27. New node

28. New node

29. New node

30. New node

31. New node

32. New node

33. New node