INSTAFAMOUS IRISH WOMEN
by Maria Julia
1. ENGAGEMENT
1.1. WHAT MAKE USERS TO ENGAGE WITH USERS? WHICH ARE THE FACTORS?
2. RESEARCH METHOD
2.1. QUALITATIVE
2.1.1. INTERVIEWS
2.1.1.1. INSTAGRAM USERS
2.1.1.2. EMAIL
2.1.1.2.1. SURVEY - 7 OPEN QUESTIONS
2.1.2. NETNOGRAPHY
2.1.2.1. S.N ANALYSIS
2.1.2.2. 1/05/20 - 1/06/20
2.1.2.2.1. EXPORTCOMMENTS
2.1.2.2.2. MEANINGCLOUD
3. TARGET AUDIENCE
3.1. INSTAGRAM USERS
3.1.1. + 1 BILLION ACTIVE USERS
3.2. WOMEN
3.2.1. 18-34 YEARS OLD
4. WHAT ARE THE CONSUMERS' BEHAVIOURS TOWARDS AN INSTAFAMOUS POST?
5. FASHION BRANDS
5.1. DESIGNER BAGS, CLOTHES, ACCESSORIES, SHOES, ETC
5.2. IRISH WOMEN
5.3. FASHION MARKET DISSEMINATION ON INSTAGRAM
6. CONSUMER BEHAVIOUR
6.1. PURCHASE DECISION
6.1.1. THE IMPACT OF INFLUENCERS TO INFLUENCE FINAL PURCHASE DECISION
7. SM MARKETING
7.1. eWOM
7.1.1. RELIABLE SOURCE
7.1.2. WORD OF MOUTH VERSION ONLINE
7.1.3. THE POWER OF eWOM ON SOCIAL MEDIA
7.2. PROMOTIONAL STRATEGIES
7.2.1. HOW INFLUENCERS USE INSTAGRAM FOR ADVERTISING?
7.2.2. RELATION BETWEEN PURCHASE DECISION AND ADVERTISING
7.2.3. EFFECTS ON CONSUMER BEHAVIOUR
7.3. INSTAGRAM INFLUENCERS
7.3.1. CATEGORIES
7.3.1.1. MACRO INFLUENCERS
7.3.1.1.1. EMMA
7.3.1.1.2. ASHLEY
7.3.1.1.3. LAUREN