Instafamous Irish Women

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Instafamous Irish Women by Mind Map: Instafamous Irish Women

1. INFLUENCES

1.1. Consumer Behaviour

1.1.1. Purchase Decision

1.1.1.1. Luxury Brands

2. SM MARKETING

2.1. eWOM

2.2. Promotional Strategies

2.3. Instagram Influencers

2.3.1. Categories

2.4. Engagement with followers

3. RESEARCH METHOD

3.1. Qualitative

3.1.1. Interviews

3.1.1.1. 10 Instagram Users

3.1.2. Netnography

3.1.2.1. Social Network Analysis on Instagram

4. TARGET AUDIENCE

4.1. Instagram Users

4.2. Women

4.3. 20-40 Years Old

5. CONSUMER TRUST

5.1. Credibility

5.2. +Powerful Than Celebrities

5.3. Over Traditional Marketing