1. PESTLE
1.1. Political
1.1.1. Not able to entre in certain markets due to the trade war between US and China
1.2. Economic
1.2.1. As the income increases Consumers have more and more income to spend on devices that they could not prevoisly afford
1.3. Social
1.3.1. Many western countries believe that MADE IN CHINA is label associated with the poor quality
1.4. Technological
1.4.1. Relatively efficient interms of high quality technology
1.5. LEGAL
1.5.1. No such legal issues affecting xiaomi compated to other electronic manufacturers eg, apple, samsung
1.6. Environmental
1.6.1. xiaomi is faced with the problem similar to that of every one create better tool without harming the environment around
2. SWOT
2.1. Internal
2.1.1. Strengts
2.1.1.1. Lower Price
2.1.1.2. High cost performance
2.1.1.3. vast product line
2.1.2. weaknesses
2.1.2.1. Mainly sold on flash sale only
2.1.2.2. No ofline distribition
2.1.2.3. Brand image and equity
2.1.2.4. low skimming price
2.2. external
2.2.1. opportunities
2.2.1.1. New geographical markets
2.2.1.2. Brick and mortar stores
2.2.1.3. Green binding
2.2.2. threats
2.2.2.1. Competitors OPPO,VIVO
2.2.2.2. Brand differentiation
2.2.2.3. Lack of service centres