1. MOTHERING CONCEPT
1.1. mother's mothering children
1.2. mother's mothering husbands
1.3. friends mothering friends
1.4. people mothering plants
1.5. school's mothering children
2. ARCHETYPE OF 'MOM'
2.1. CREATIVE
2.2. NURTURING
2.2.1. selfless
2.2.2. non intrusive
2.3. RESOURCEFUL
2.4. EMPOWERING
3. PROCTER & GAMBLE "Touching lives, improving life"
3.1. CORE STRENGTHS
3.1.1. Consumer Understanding
3.1.1.1. Uncovers the unarticulated needs of consumers
3.1.2. Innovation
3.1.2.1. Translates consumer desires into new products
3.1.3. Brand Building
3.1.3.1. Shapes purpose-inspired, benefit-driven brands
3.1.4. Go-To-Market Capbilities
3.1.4.1. Reaches retailers and consumers at the right place and time
3.1.5. Scale
3.1.5.1. Drives efficiency and consumer value
3.2. Present in soldiers lives since 1982 with soap candles and razors.
3.3. Present in Mothers lifes with candles and soap since 1837.
3.4. Present as a world wide corporation, constantly investing in startups an aquisitions
3.5. "Inspired by Purpose"
3.5.1. The Power of Purpose
3.5.2. OUR PURPOSE We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.
3.6. VALUES
3.6.1. Integrity
3.6.2. Leadership
3.6.3. Ownership
3.6.4. Passion for Winning
3.6.5. Trust
4. Triple Goddess (Neopaganism)
4.1. Maiden
4.1.1. enchantment, inception, expansion, the promise of new beginnings, birth, youth and youthful enthusiasm, represented by the waxing moon.
4.1.1.1. white, pink, light yellow, mint green
4.2. Mother
4.2.1. ripeness, fertility, sexuality, fulfillment, stability, power and life represented by the full moon
4.2.1.1. reds, greens, coppers, royal blue
4.3. Crone
4.3.1. wisdom, repose, death, and endings represented by the waning moon
4.3.1.1. black, purple, brown, indigo blue, gray
5. OLYMPICS
5.1. COMMITMENT TO EXCELLENCE
5.1.1. DETERMINATION
5.1.1.1. INTEGRITY
5.1.1.1.1. HONOR
5.2. possess attributes such as dignified, worldly, global, modern, multi cultural and dynamic
5.3. "The most important thing is not to win but to take part!"
5.4. "Faster, Higher, Stronger" "Citius, Altius, Fortius"
5.5. Pierre De Coubertin
5.5.1. "The Games were created for the glorification of the individual champion."
5.5.2. "The most important thing in the Olympic Games is not winning but taking part; the essential thing in life is not conquering but fighting well."
5.5.3. "The six colours, including the white background, represent the colours of all the world's flags... this is a true international emblem."
5.6. "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."
5.7. FUNDEMENTALS OF OLYMPISM 1. Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles. 2. The goal of Olympism is to place sport at the service of the harmonious development of humankind, with a view to promoting a peaceful society concerned with the preservation of human dignity. 3. The Olympic Movement is the concerted, organised, universal and permanent action, carried out under the supreme authority of the IOC, of all individuals and entities who are inspired by the values of Olympism. It covers the five continents. It reaches its peak with the bringing together of the world’s athletes at the great sports festival, the Olympic Games. Its symbol is five interlaced rings. 4. The practice of sport is a human right. Every individual must have the possibility of practising sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play. 5. Recognising that sport occurs within the framework of society, sports organisations within the Olympic Movement shall have the rights and obligations of autonomy, which include freely establishing and controlling the rules of sport, determining the structure and governance of their organisations, enjoying the right of elections free from any outside influence and the responsibility for ensuring that principles of good governance be applied. 6. Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement. 7. Belonging to the Olympic Movement requires compliance with the Olympic Charter and recognition by the IOC.
6. INBETWEEN OLYMPICS ACTIVITY
6.1. touchpoints
6.1.1. pre-teens
6.1.2. teenage
6.1.3. pregnancy
6.1.4. childbirth
6.1.4.1. hospital
6.1.4.2. aftercare
6.1.5. grandmother
7. OLYMPICS ACTIVITY
7.1. mom entrepreneurial building
7.1.1. 3 moms selected to set up their own business
7.1.2. one family business given opportunity to be exposed at olympics
7.2. mom relaxation booth
8. P&G
8.1. Success Drivers
8.1.1. Power of minds
8.1.1.1. First company to invest in a R&D lab on the US
8.1.2. Power of people
8.1.2.1. “interests of the Company and its employees are inseparable.”
8.1.3. Power of agility
8.1.3.1. International Business
8.1.3.2. Aquisitions