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BMI Tour by Mind Map: BMI Tour

1. Story

1.1. Pengalaman Umroh

1.1.1. layanan

1.2. Problem travel

1.2.1. agensi

1.3. peluang

1.3.1. jumlah jamaah umroh 1jt / tahun

1.3.2. karakteristik jamaah umroh

1.3.3. produk non komoditas

1.4. tantangan

1.4.1. profesionalisme

1.4.2. mutu layanan vs harga

1.4.3. keluar dari zona perang harga

2. Sasaran

2.1. Fair pricing

2.1.1. marketing

2.1.1.1. promo

2.1.1.2. ads

2.1.1.3. incentive

2.1.1.4. afiliate

2.1.2. margin

2.1.3. operational

2.2. value based services

2.2.1. departure date

2.2.2. feature

2.2.3. price

2.2.4. special program

2.3. customer based marketing

2.3.1. need

2.3.2. researh

2.3.3. reach

2.3.4. interaction

2.3.5. closing

2.3.6. loyalties

2.4. business scale up

2.4.1. short tem plan

2.4.2. long term plan

2.4.3. strategi expansi

3. Kebutuhan

3.1. cara pemasaran

3.2. sistem agensi / cabang

3.3. tingkat closing

3.4. masalah di lapangan

3.5. lain-lain