1. UNDERSTANDING MEDIA: AESTHETICS OF FILM AND TV
1.1. The film form
1.1.1. Modes of film production
1.1.2. Film formats
1.1.2.1. Narrative
1.1.2.2. Documentary
1.1.2.3. Animation
1.1.2.4. Experimental
1.1.3. Film image composition
1.1.4. Motion framing concepts
1.2. The TV brocast
1.2.1. Kinds of TV shows
1.2.1.1. Informative progamming
1.2.1.2. Entertainment programming
1.2.2. TV show anatomy and advertising
1.3. Crafting media messages
1.3.1. Creating meaning in audio production
1.3.2. Creating meaning in image production
1.3.3. Creating meaning in audiovisual production
2. UNDERSTANDING MEDIA: AESTHETICS OF NEW MEDIA
2.1. Deconstructing new media
2.1.1. New media technology: convergence and characteristics
2.1.2. New media as multimedia
2.1.3. New media transitions: from synergy to transmedia
2.2. Intersecting traditional media and new media
2.2.1. Journalism + internet = blogging
2.2.2. Broadcasting + internet = Prodcast
2.2.3. Film + internet = Youtube
2.3. Transitioning media, transitioning users
3. UNDERSTANDING MEDIA: AESTHETICS OF SOCIAL NETWORKING
3.1. Deeper understanding of social media
3.1.1. What is social networking?
3.1.2. Kinds of social media and its varying uses
3.1.2.1. Print-based
3.1.2.2. Audio-based
3.1.2.3. Photo-based
3.1.2.4. Video-based
3.1.2.5. Social networking sites
3.2. Revelance of social media in today's society
3.2.1. Personal communications
3.2.2. Business and customer care tools
3.2.3. Social services and governace
3.2.4. Educational tools
3.2.5. Advocacy campaigns for social change
3.2.6. Traditional media coverage and social media enhancement
4. WHAT IS MEDIA?
4.1. Defining "media"
4.1.1. The communication Process
4.1.2. The feedback mechanism
4.1.3. Media as an information industry
4.1.4. Media as a culture of entertainment
4.2. Kinds of media
4.2.1. Tradition media
4.2.2. New media
4.2.3. Social media
4.2.4. Mobile communication technology
5. MEDIA THEN AND NOW
5.1. Brief history of media
5.1.1. Pre-industrial age
5.1.2. Industrial age
5.1.3. Electronic age
5.1.4. Digital age
5.2. Brief history of Philippine media
5.2.1. Pre-colonial traces
5.2.2. The print industry and Filipino freedom
5.2.3. The European film import
5.2.4. Local online media
5.3. The state of media today
5.3.1. From globalization to glocalization
5.3.2. The local landscape
5.4. Media ownership
5.4.1. Mainstream media
5.4.2. Alternative and independent media
5.4.3. Community media
5.4.4. State-owned media
6. UNDERSTANDING MEDIA: AESTHETICS OF THE IMAGE, TEXT, AND AUDIO
6.1. Framing and reading
6.1.1. Newspapers and journalism
6.1.2. Books, comics, magazines, and the publishing industry
6.1.3. Photography timesless image concepts
6.2. Framing and listening
6.2.1. Radio and evoking imagination