Media and Information Literacy: Unit 1 Introduction to Media

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Media and Information Literacy: Unit 1 Introduction to Media by Mind Map: Media and Information Literacy: Unit 1 Introduction to Media

1. L1 What is Media?

1.1. It is an aid, it helps us spread information in different forms and devices. It improves the way we communicate.

1.1.1. Includes

1.1.1.1. The Communication Process - Shannon-Weaver Model of Communication ( S M C R Model )

1.1.1.2. The Feedback Mechanism - David Berlo added 'Feedback'

1.1.2. Media as:

1.1.2.1. An Information Industry - Includes the Film, broadcast, publishing, and photography Industries.

1.1.2.2. A Culture of Entertainment - The 'Business Aspect' in Media

1.2. Kinds of Media

1.2.1. Traditional Media - Signs, posters, billboards etc.

1.2.2. New Media - Makes heavy use of computers, also referred as digital media.

1.2.3. Social Media - Internet-maintained programs installed in personal devices.

1.3. Mobile Communications Technology - Cellular Phones to Smart Phones

2. L2 Media Then and Now

2.1. Brief History - Communication has always been one of the most essential and immediate need that we had to learn, develop, and master, until now. Communication is a basic human need, so we continue to find the best solution.

2.1.1. The Developments:

2.1.1.1. Pre-Industrial Age - The invention and enhancement of our Language. Oral traditions were mostly developed during this Age.

2.1.1.1.1. This Includes: - Poetry - Writing Symbols - Any Writable Objects - The start of writing codes or Laws.

2.1.1.2. Industrial Age - The age where we clearly saw the active role of technology in advancing the way we communicate.

2.1.1.2.1. This Includes: - Newspapers - Magazines - Photography - Telephones - Film - Radios - Television

2.1.1.3. Electronic Age - Characterized by the way humans consumed information in a rapidly developing pace.

2.1.1.3.1. This Includes: - Use of electronics - Telegraph - Fax Machine - Cell phones - Cable and Satellite - Cassette Tapes - CD or DVD

2.1.1.4. Digital Age - The current age, wherein information is still seen as a commodity.

2.1.1.4.1. This Includes: - The Internet - Apple - Windows - Modern Softwares - DSLRs

2.1.2. Philippine Media

2.1.2.1. The Print Industry and Filipino Freedom - Del Superior Govierno (1811) - First newspaper in the Philippines - La Solidaridad (1889) - Most Popular of Nationalistic Newspapers - The Manila Times(1898) Manila Bulletin (1900) - Longest running newspapers

2.1.2.2. The European Film Import The Lumiere brothers' cinematographe film camera made its way to Philippine Shores. Dalagang Bukid (1919) - First Filipino-produced film

2.1.2.3. The Broadcast Industry - Introduced in the Philippines when the introduction of the telegraph and telephone system started in the country. DZRH (KZRH in 1939) - Oldest broadcast that still exists today

2.1.2.4. Local Online Media The Philippines officially connected to the world of the internet on March 1994 through the efforts of the Philippine Network Foundation. Mosaic Communications - First commercial Internet service provider.

2.1.3. The State of Media Today

2.1.3.1. From Globalization to Glocalization - Changed the way media is produced, circulated, distributed and consumed. E.g. Jollibee, Goldilocks, or Chowking

2.1.3.2. The Local Landscape - Manila-centric is predominantly still the media landscape of the Philippines

2.1.3.3. Media Ownership - Media is part of the creative industries, so therefore it affects the way media produces products.

2.1.3.4. Mainstream Media - Involves the commercial-run type of media businesses An example of Mainstream media in the Philippines is ABS-CBN

2.1.3.5. Alternative and Independent Media - The other choices aside from mainstream media.

2.1.3.6. Community Media - any form of media that is created and controlled by a community.

2.1.3.7. State-owned Media - The government owns and controls specific media outlets.

3. L3 Understanding Media: Aesthetics of the Image, Text, and Audio

3.1. Framing and Reading - Creating with a solid plan to follow using a specific structure in mind.

3.1.1. Includes:

3.1.1.1. Newspapers and Journalism

3.1.1.2. Books, Comics, Magazines, and the Publishing Industry

3.1.1.3. Photography and Timeless Image Concepts

3.1.1.4. Radio and Evoking Imagination

3.2. Framing and Listening - Investing suspension of disbelief due to technical parts.

3.2.1. Includes

3.2.1.1. Radio and Evoking Imagination

4. L4 Understanding Media: Aesthetics of Film and TV

4.1. The Film Form - "Moving Pictures" -> "Movies" Short Films lasts less than an hour while Full Lengths lasts more than an hour

4.1.1. Modes of Film Production

4.1.1.1. Pre-Production - Casting - Writing - Planning

4.1.1.2. Production - Shooting - Managing

4.1.1.3. Post-Production - Editing

4.1.2. Film Formats

4.1.2.1. Narrative - Fictional in Nature

4.1.2.2. Documentary - Based on real events

4.1.2.3. Animation - Oldest form of film format

4.1.2.4. Experimental - From word itself

4.1.3. Film Image Composition

4.1.3.1. Refers to technical and artistic decisions in making films e.g. - Objects and People - Play of light and dark - Colors and patterns - Camera Angles

4.1.4. Motion Framing Concepts - Theories in Cinematography

4.1.4.1. Mood shaping camera movements include: - Zoom - Tilt - Pan - Pedestal - Dolly - Truck - Focus

4.1.5. The TV Broadcast

4.1.5.1. Kinds of TV Shows

4.1.5.1.1. Informative Programming

4.1.5.1.2. Entertainment Programming

4.1.5.2. TV Show Anatomy and Advertising

4.1.5.3. Crafting Media Messages

4.1.5.3.1. Creating Meaning in Audio Production

4.1.5.3.2. Creating Meaning in Image Production

4.1.5.3.3. Creating Meaning in Audio-Visual Production

5. L5 Understanding Media: Aesthetics of New Media

5.1. Deconstructing New Media

5.1.1. New Media Technology: Convergence and Characteristics

5.1.2. New Media as Multimedia

5.1.3. New Media Transition: from Synergy to Transmedia

5.2. Intersecting Traditional Media and New Media

5.2.1. Journalism + Internet = Blogging

5.2.1.1. Includes Microblogging

5.2.2. Broadcasting + Internet = Podcast

5.2.2.1. + Video = Video Podcast

5.2.3. Film + Internet = Youtube

5.2.3.1. Free Screen House

5.3. Transitioning Media, Transitioning Users

5.3.1. Digital Native - Younger Generation

5.3.2. Digital Immigrant - Older Generation

6. L6 Understanding Media: Aesthetics of Social Networking

6.1. Social Networking

6.1.1. Deeper Understanding of Social Media

6.1.1.1. Enables us to fulfill basic human desires like:

6.1.1.1.1. The need to create

6.1.1.1.2. The need to connect

6.1.2. A supportive system of sharing information and services among individuals and groups having a common interest.

6.2. Kinds of Social Media and its Varying Uses

6.2.1. Print-Based

6.2.1.1. Immediate and often uncensored publication

6.2.2. Photo-Based

6.2.2.1. Makes it easy to take and edit photos

6.2.3. Video-Based

6.2.3.1. Allows a video version of content creation

6.2.4. Social Networking Sites

6.2.4.1. Allows people to connect with others

6.2.5. Audio-Based

6.2.5.1. Ability to play, share and curate the music they like

6.3. Relevance of Social Media in Today's Society

6.3.1. Personal Communication

6.3.2. Business and Customer Care Tools

6.3.3. Social Services and Governance

6.3.4. Educational Tools

6.3.5. Advocacy Campaigns

6.3.6. Traditional Media Coverage and Social Media Enhancement

6.3.7. Entertainment Portals