1. Understanding Media
1.1. Aesthetics of the Image, Text, and Audio
1.1.1. Framing and reading
1.1.1.1. Newspapers and journalism
1.1.1.2. Books, comics, magazines, and the publishing industry
1.1.1.3. Photography and timeless image concepts
1.1.2. Framing and listening
1.1.2.1. Radio and evoking imagination
1.2. Aesthetics of Film and TV
1.2.1. The Film form
1.2.1.1. Modes of Film production
1.2.1.2. Film formats
1.2.1.2.1. Narrative
1.2.1.2.2. Documentary
1.2.1.2.3. Animation
1.2.1.2.4. Experimental
1.2.1.3. Film image composition
1.2.1.4. Motion framing concepts
1.2.2. The TV broadcast
1.2.2.1. Kinds of TV shows
1.2.2.1.1. Informative programming
1.2.2.1.2. Entertainment programming
1.2.2.2. TV show anatomy and advertising
1.2.3. Crafting media messages
1.2.3.1. Creating meaning in audio production
1.2.3.2. Creating meaning in image production
1.2.3.3. Creating meaning in audio-visual production
1.3. Intersecting traditional media and new media
1.3.1. Journalism + internet = blogging
1.3.2. Broadcasting + internet = Podcast
1.4. Film + internet = YouTube
1.5. Aesthetics of New Media
1.5.1. Deconstructing new media
1.5.1.1. New Media technology: convergence and characteristics
1.5.1.2. New Media as multimedia
1.5.1.3. New Media transitions: from synergy to transmedia
1.5.2. Transitioning media, transitioning users
1.6. Aesthetics of Social Networking
1.6.1. Deeper understanding of Social Media
1.6.1.1. What is Social Networking
1.6.1.2. Kinds of Social Media and it's varying uses
1.6.1.2.1. Print-based
1.6.1.2.2. Audio-based
1.6.1.2.3. Photo-based
1.6.1.2.4. Video based
1.6.1.2.5. Social networking sites
1.6.2. Relevance of Social Media in today's society
1.6.2.1. Personal communications
1.6.2.2. Business and customer care tools
1.6.2.3. Social services and governance
1.6.2.4. Educational tools
1.6.2.5. Advocacy campaigns for social change
1.6.2.6. Traditional Media coverage and social media enhancement
1.6.2.7. Entertainment portals
2. What is Media?
2.1. Defining Media
2.1.1. Media as a culture of entertainment
2.1.2. The communication process
2.1.3. Media as an information industry
2.2. Kinds of Media
2.2.1. Traditional Media
2.2.1.1. The feedback mechanism
2.2.1.2. Mobile communications technology
2.2.2. New Media
2.2.3. Social Media
2.2.3.1. Information age
2.2.4. Related and emerging technologies
3. Media Then and Now
3.1. History of Media
3.1.1. Pre-Industrial age
3.1.2. Industrial age
3.1.3. Electronic/Digital age
3.2. History of Philippine Media
3.2.1. The print industry and Filipino freedom
3.2.2. Pre-colonial traces
3.2.3. The European film import
3.2.4. The broadcast industry
3.2.5. Local online Media
3.3. The local landscape
3.3.1. Alternative and independent media
3.3.2. Community media
3.4. The state of Media today
3.4.1. From globalization to glocalization