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1. What is Media

1.1. Defining Media- When we have a very good idea about something and we want to share it with others,we look for ways to let that idea travel from our brains.

1.2. To spread that information to others. you could write the idea again on many pieces of paper. Choose a place where many paper. Choose a place where many people pass by and stand in a corner or a side. The pieces of paper could be distributed to different people, like how sales people sometimes hand out flyers at the mall. Or you could get a chair or box, put it on the same sidewalk, step on it, read your idea out loud. in that way, many people could hear the information you have written down on a piece of paper. If you voice is soft, you could get a megaphone or a microphone and use it to speak better. passerby who are hear you you loud and clear.

1.3. A message is passed on to other with help of tools and the devices, This how Media enters the picture as an aid media helps us spread information in the different forms and devices,media as means of communication, as radio and television, newspaper and magazines, that reach or influence people with widely, it is also important to note that media it's actually the plural form of medium,the meaning of which also reflects the importance of the information and communication process.

1.4. Media as an Information Industry-Film Industry the broadcast industry covering radio and television to publishing the industry covering books, newspapers, magazines and comics and the photography industry Whatever is used to deliver a media constructed message becomes a media channel

1.5. The sum of those characteristic identify differentiate human society a complex interweave of many factors that culture of nation is made up of its language,history,tradition,climate,geography,arts,social,economic and political norms and its system of values and such as nation size, its neighbors and its current prosperity condition the nature of its culture.

1.6. Traditional Media- This includes all kinds of written or print media like newspapers and magazines. Comics and books, broadcasting media pertains electronic media that use electricity and technology to deliver the message or information

2. Media Then and Now

2.1. Nothing exist in a vacuum. All things on this earth had a purpose of revolution. Nothing is also created or manufactured at random, for wach on an system condition

2.1.1. Technology has been pivotal factor in shaping

2.2. Pre-industrial Age- Archaeologists have also found evidence that early human beings were able to communicate through writing symbols or drawing crude pictures

2.2.1. Example- Chauvet cave paintings discovered in southern France, show evidence of symbols etched onto the walls, dating vack to more than 30,000 years ago.

2.3. Industrial Age- When civilization started embracing more that technological advances like the Gutenberg printing press, the world was ushered into the industrial age. First news paper was printed in the late 1590's is western Europe. This form Media react america in the 1690 while the first newspaper advertisement appeared in 1704. Magazines followed suit 1741 as america also prepared to enshrine their constitution on paper in 1790. To Think that the precursor of the newspaper in the proliferation of politically rape printed pamphlets in Europe during the 1500's.

2.3.1. Frenchman Louis Daguerre who, in 1839, somehow ushered what we now know of photography.

2.3.2. Modern day Polaroid one-photo-one-pershot system that went popular in the 1970's

2.3.3. Eastman invented the first easy to use handheld Camera called the kodak camera(1888).

2.4. The prolific Thomas Edison Experimented with recording sound and music with his invention of the ponograph in 1877.

2.5. Emile Berliner in 1887 he created the gramophone system which made back music recorded on flat discs or records.

2.6. Operated turntable was improve upon by the invention of a motor system by Elridge Johnson, making and cranking offer operation a thing of the pass

2.7. Judge Quirino went to linderberg and majority of the stocks of his BEC station He renamed BEC to alto broadcasting system ABS. The manila chronicle, Chronicle Broadcasting network in 1956. The Roces Family of the manila times publishing business fame also went to Television by establishing DZTM TV channel 5 in 1962. Former war correspondent and radio entrepreneur Robert Uncle Bob Stewart,who established DZBB AM eadio Station in 1950, turned to television in 1961 with his DZBB TV channel 7 owned by his Republic Broadcasting System Rbs later to renamed as greater manila erea radio television arts GMA 7 during the Marcos dictadorship.

3. Understanding Media Aesthetic of the Image, Text, and Audio

3.1. From thinking of that basic idea in your brain the next challenge was how to get the information out of your brain to reach others

3.1.1. Journalism is defined as the collecting , writing, editing and presenting of news in newspapers , magazines,radio and television broadcasts , or the internet and concerns the discipline as well as the business of news creation.

3.2. Literature covers books that usually involve fictional or true to life stories of the human condition like novels, novelettes, a collection or anthology of short stories, essays, memoirs and the like.

3.2.1. The magazine is also a format popular among adults and teens alike.some what an intersecting of the newspaper,book and comics, a typical magazine contains printed stories or essays, illustration and photographs, and pages of advertising content.

3.3. Radio is the most popular form of mass media all over the world. for the message senders, it is powerful since the broadcast could reach a wide array ofareas, covering many households and reaching many individuals at a given time.

4. Understanding Media:Aesthetics of new media

4.1. In summary new media technologies usually encompass two forms the web based applications or those you access by going online with laptops or desktop computers, and the mobile application which pertian to accessing online information via mobile device.

4.2. The World Wide web is defined as a service operating over the internet that enables enormous volumes of content to be available by providing three key function a publishing format hyper text mark up language HTML address for each piece of information known as its Uniform resource locator or URL and a means of transferring information through the hypertext transfer protocol Http

5. Understanding media Aesthetic of Social network

5.1. As the media transition adapts to the digital age the nologies and device used to create and distribute media content to this things media consumer adapt to such change more active skill than before. Thanks to the predominant use of social media and the skill begin developed be a social working media device are being a reformed.

5.2. Print based social media networks home of the power of immediate and often unsensored publication of thoughts in new media that forms as earlier exemplified blogs served this journalistic purpose of spreading news information article and other printed content Via online means.

5.3. With social networking sites, you could also browse thought the social networks of your friend and family, this is how the term global village again games traction as internet seemed to have really shrunk the world virtually

5.4. as its tagline implies Youtube is a social network insight encouraging you to broadcast your self Via uploading videos in your own youtube channel. People could subscribe to your Channel to see if you have new content.

5.4.1. There are similar creations for mobile video watching as well such as vine. Intagram also added a Video feature to their previously photo only app service

5.5. Among all kinds of social networking sites, those that enable people to connect with other people are the most popular earlier incarnations of such sites include Friendster and MySpace.

5.6. In the age of new media teachers could still use traditional media content while using new media platforms and device as well.Teachers could post audio visual or text content in the blogs which students could view from their gadgets and device.