1. social traffic
1.1. facebook
1.1.1. paid traffic facebook
1.2. youtube
1.3. pinterest
1.4. twitter
1.5. forsquare
2. organic traffic
2.1. traffic will follow after we show weekly persistency to google, ocassionally we ll fire some backlinks
2.2. low hanging kwrds
2.2.1. germany,
2.2.2. france
2.2.3. netherlands
2.2.4. uk
3. activity
3.1. from bus owner
3.1.1. 2 yt videos on products, 1-2 min long
3.1.1.1. wednesday
3.1.1.2. saturday
3.2. facebook
3.2.1. one daily post on the niche topic, discussion afterwards, communication with your fans
3.2.1.1. interesting insight
3.2.1.2. medical discovery
3.2.1.3. funny
3.2.1.4. using all avaliable holiday dates
3.2.2. viral apps
3.2.2.1. group buying
3.2.2.2. fb store
3.2.2.3. special deals for fans
3.2.2.4. welcome tab
3.2.2.5. user who posts testimonial on the product gets further discount for his next purchase
3.2.2.6. contests
4. infrastructure to set
4.1. facebook welcome fanpage
4.1.1. video owner greets new visitors that land for the first time 1-2 min
4.1.2. like gating, visitor must share to gain goodie ie:= discount
4.2. wp blog
4.2.1. email optin form
4.2.1.1. at sidebar
4.2.1.2. pops up at exit
4.2.1.3. newsletter
4.2.1.4. free pdf guide on the niche topic, benefits, etc
4.3. store
4.3.1. add yt video near the product
4.3.2. add fb comment module
4.3.3. for easier registration add fb connect and twitter connect
4.3.4. add phone contact to the header
4.3.5. add mobile payment processor
4.3.6. online support help
5. goals
5.1. main goal
5.1.1. become an authority in niche
5.1.2. build a community
5.2. 1 month goal
5.2.1. set up blogs with content