1. Brainshark
1.1. Industry training materials
1.2. Align with overall sales enablementstrategy
1.3. Best practice materials
2. Sales/BSG
2.1. Internal Sales enablement webinar training
2.1.1. Insurance
2.1.1.1. Same as Cargo
2.1.2. Cargo
2.1.2.1. personas
2.1.2.2. positioning
2.1.2.3. use cases (examples)
2.1.2.4. how to pitch
2.1.2.5. target list
2.1.2.6. value proposition
2.1.2.7. Best practice meeting preperation
2.1.2.8. lead generation
2.2. Sales
2.2.1. Identify Domestic Account Managers
2.2.2. Identify Global Accounts and AM's
2.3. BSG
2.3.1. align with regional plans
2.3.2. identify BSG regional
2.3.3. develop regional plans
2.3.4. define rules of engagement
2.3.4.1. determine required operational support
2.3.4.2. develop plan of thought leadership contribution
3. Verticals
3.1. Insurance
3.2. Air Cargo
3.3. Freight Forwarding
3.4. Maritime Transportation
3.5. Insurance/Trade
3.6. Retention
4. Regional focus on
4.1. Middle East
4.2. LATAM
4.3. Americas
4.4. APAC
5. Marketing
5.1. Events
5.1.1. Accuity run
5.1.1.1. Breakfast briefings
5.1.1.2. Roundtables
5.1.1.3. Forums and client summit
5.1.2. Industry events
5.1.2.1. IATA
5.1.2.2. Cargo Facts
5.1.2.3. EuroCargo
5.1.3. Accuity forums
5.2. Collateral (Internal)
5.2.1. Battlecard
5.2.2. Product Snapshots
5.3. Collateral (External)
5.4. Thought leadership
5.4.1. Webinars
5.4.2. Blogs
5.4.3. Accuity articles
5.4.4. Articles to pitch
5.4.4.1. CarfoFacts
5.4.4.2. AirCargo Eye
5.4.4.3. AirCargo News
6. Partnerships
6.1. Vendor Partners
6.1.1. CHAMP
6.1.2. IBS
6.1.3. Finastra/Fusion Fabric
6.1.4. other Insurance vendors (tbd)
6.2. Referrals
6.2.1. Individual Consultants
6.3. strategic Partners
6.3.1. Insurance
6.3.1.1. ABI Association of Insurers
6.3.2. AirCargo/FF
6.3.2.1. FIATA
6.3.2.2. IATA
6.3.2.3. International forwarding association
6.4. Legal
6.4.1. Intapp
7. Research
7.1. news
7.1.1. company driven
7.1.2. market driven