SUSTAINABLE BRAND

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SUSTAINABLE BRAND by Mind Map: SUSTAINABLE BRAND

1. aware of cultural tensions

2. consistency in action

3. benefits to society

4. focus on stakeholders

5. Transparent

6. aware of externalities

7. devoted to sustainable development goals

8. positive and health work environment

9. distinct

10. positive reputation on social media

11. creative

12. no pollutants

13. source responsibly

14. reduce waste

15. clear message

16. ethical

17. profitab;e

18. ongoing evaluation for improvements

19. pays well

20. sense of responsibility beyond themselves