SUSTAINABLE BRAND
by Ergem Senyuva Tohumcu
1. benefits to society
2. focus on stakeholders
3. Transparent
4. devoted to sustainable development goals
5. distinct
6. creative
7. source responsibly
8. clear message
9. profitab;e
10. pays well
11. aware of cultural tensions
12. consistency in action
13. aware of externalities
14. positive and health work environment
15. positive reputation on social media
16. no pollutants
17. reduce waste
18. ethical
19. ongoing evaluation for improvements
20. sense of responsibility beyond themselves
