Account Portfolio

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Account Portfolio by Mind Map: Account Portfolio

1. Opportunities

1.1. Low Bookers

1.2. Dormant Accounts

1.3. New Accounts

1.4. Leads

1.5. API

1.6. Cross Selling

2. Blockers

2.1. Credit Facility

2.2. Agents not receptive

3. Strategy

3.1. Communication

3.1.1. Trade News

3.1.2. Figures

3.2. Follow up

3.3. Incentives

3.4. Monthly plan

3.5. Visits

3.6. Low Cost Carriers

3.7. Personalised Invoices

3.8. API

3.9. Cross Sell

4. Marketing

4.1. Incentive

4.2. Support

4.2.1. Budget

4.3. Personalised for Agents

4.4. Campaigns

4.4.1. Share ideass

5. New Business

5.1. ATOL

5.2. On the road

5.3. Dormant Accounts

5.4. Low Bookers

6. Strengths

6.1. NDC

6.2. API

6.3. BA IT Fares

6.4. Relationship with Airlines

6.5. Fares/ Negotiated rates

7. Weaknesses

7.1. Budget

7.2. API

7.3. Service Fees

8. Events

8.1. BA Day

8.2. Aviate Airline Day

8.3. Summer Event

8.4. Other Trade events

9. Meetings

9.1. Visit 3 agents a month

9.1.1. Re engage

9.2. Existing Accounts

9.3. Targeting Portfolio

10. KPIS

10.1. Grandi

10.2. Forwards

10.2.1. Figures

10.3. Agents on Commercial

10.3.1. Classic Collection

10.3.2. News Travel

10.3.3. Exsus

10.4. ROI

10.4.1. Create a spreadsheet of my personal ROI on visits

10.4.2. Kickbacks

10.4.2.1. Above and Beyond