Account Portfolio
by yasmin Thomas
1. Opportunities
1.1. Low Bookers
1.2. Dormant Accounts
1.3. New Accounts
1.4. Leads
1.5. API
1.6. Cross Selling
2. Blockers
2.1. Credit Facility
2.2. Agents not receptive
3. Strategy
3.1. Communication
3.1.1. Trade News
3.1.2. Figures
3.2. Follow up
3.3. Incentives
3.4. Monthly plan
3.5. Visits
3.6. Low Cost Carriers
3.7. Personalised Invoices
3.8. API
3.9. Cross Sell
4. Marketing
4.1. Incentive
4.2. Support
4.2.1. Budget
4.3. Personalised for Agents
4.4. Campaigns
4.4.1. Share ideass
5. New Business
5.1. ATOL
5.2. On the road
5.3. Dormant Accounts
5.4. Low Bookers
6. Strengths
6.1. NDC
6.2. API
6.3. BA IT Fares
6.4. Relationship with Airlines
6.5. Fares/ Negotiated rates
7. Weaknesses
7.1. Budget
7.2. API
7.3. Service Fees
8. Events
8.1. BA Day
8.2. Aviate Airline Day
8.3. Summer Event
8.4. Other Trade events
9. Meetings
9.1. Visit 3 agents a month
9.1.1. Re engage
9.2. Existing Accounts
9.3. Targeting Portfolio
10. KPIS
10.1. Grandi
10.2. Forwards
10.2.1. Figures
10.3. Agents on Commercial
10.3.1. Classic Collection
10.3.2. News Travel
10.3.3. Exsus
10.4. ROI
10.4.1. Create a spreadsheet of my personal ROI on visits
10.4.2. Kickbacks
10.4.2.1. Above and Beyond