OSEA Malibu: Providing the best skincare with the highest quality ingredients
by Brooke Morozov
1. Brand Ideas/Questions
1.1. From the Earth
1.2. New social media marketing strategy
1.3. How to market a luxury brand to a younger generation
1.4. More advocacy
1.5. Creating a skincare line in an affordable price range
2. Feelings
2.1. Aspirational
2.2. Hope
2.3. Confidence
2.4. Wanting
3. Personality
3.1. Mature
3.2. Conscious
3.3. Holistic
3.4. Strong Values
4. Descriptive Words
4.1. Minimalist
4.2. Mature
4.3. Clean
4.4. Beautiful
4.5. Natural
4.6. Luxurious