SunIP - New "Renewal Phase" Tech Feature
by Matt Conte
1. 1) Discover Core Competencies
1.1. 2) New Product Innovation
1.1.1. 3) Four Focuses Model
1.1.1.1. Key Trends
1.1.1.2. Market Forces
1.1.1.3. Industry Forces
1.1.1.4. Macro-Economic Forces
2. 4) Determine Customer Adoption Journey
2.1. 5) Value Proposition
2.1.1. Customer JTBD
2.1.2. Customer Pain
2.1.3. Customer Gain
2.1.4. Our Pain
2.1.5. Our Gain