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Medical Microsystems festival - Speaker: Helen Bevan Contagious Commitment by Mind Map: Medical Microsystems festival - Speaker: Helen Bevan 
Contagious Commitment
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Medical Microsystems festival - Speaker: Helen Bevan Contagious Commitment

Management of change

organisational behaviour

what motivates people to change

New node

leadership and management studies

how can we manage change

clinical/medical audit

Improvement "Science"

Academic traditions - 100years

Mobilising and organising

Engaging people

sense making, understand why, meaning

Connection with the heart, emotional connection

Which tradition of change?

community organising, campaigns and social movements

learning from popular, civic and faith-based mobilisation efforts

academic tradition



rows, definition, focus, leadership activities, Physiology, creating a higher purpose and deeper meaning ofr the change process, building commitment to change, connecting with values, creating hope and optimisim about the future, calling to action, Anatomy, measurement and evidence, etc.

columns, anatomy of change, physiology of change

From a publication: Bernard / Crump / Helen Bevan

From -- to

Compliance, a minimum performance standard that everyone must achieve, uses

Commitment, states a collective goal that everyone can aspire to, based on shared goals, values and sense of purpose for coordination and control, commitment to a common purpose

Ten key principles of large scale change

ask movement towards a new vision that is better and fundamentally different from the status quo

identification and communication of key themes that people can relate to and that will make a big difference

multiples of things

framing the issues in ways that engage and mobilise a lo

mutual reinforcing change across different parts of the system (microsystems)

continually refreshing the story and attracting new, active supporters

Emergent planning and design, based on monitoring progress and adapting as you go

enabling many people to contribute to the leadership of change, beyond organisational boundaries

transforming mindsets, leading to inherently sustainable change

maintaining and refreshing the leaders'energy over the long haul

Energy (image, by @StefanJutterdal

Intellectual, Energy of analysis, logic, thinking, rationality

Emotional, Energy of human connection and relationships, essential for teamwork, partnership, collaboration

Spiritual, Energy of vitality and passion. Brings hope and optimism and helps people feel more ready and confident to build the future

Physical, Energy of action, making things happen and getting them done, maintaining....


Daniel Pink

Don Berwick

Benjamin Zander

New node

Referenced: Marshall Ganz

Mobilising = social movement sense vs organising

Framing, Construct a message that relates to people and calls for action, Shared values, emotions, Action motivatros, joy,, passion, anger, hope, antidote to fear, purpose, believe, urgency, solidarity, You can make a difference, action inhibitors, Fear, Fatigue, Disappointment, apathy, self-doubt, isolation

Large scale change

image by @doctor4quality

image 2

What do we need to do?

Tell a story

Make it personal

be authentic

create a sense of "us"

Build in a call for urgent action