Lead Generation
by Viktor Ryzhov
1. Content Marketing
1.1. News & Articles
1.2. Directories
1.3. SMM
1.4. Knowledge Sharing (Interview, Webinars)
2. Events
2.1. Speaker Opportunities
2.2. Sponsor Opportunities
2.3. Visitors
3. Online Ads
3.1. Remarketing Campaigns
3.2. Performance Advertising
4. Website
4.1. Main Pages
4.2. Newsroom
4.3. Landing Pages
5. Outbound Leads
6. Email Marketing
6.1. Media Newsletter Blasts
6.2. Zorka Newsletters