Research

1. Involves analysis of data such as words (e.g., from interviews), pictures (e.g., video), or objects (e.g., an artifact).

2. The aim is a complete, detailed description.

3. Subjective Individuals interpretation of events is important

4. Qualitative

5. Recommended during earlier phases of research projects.

6. Inductive

7. Researcher is the data gathering instrument.

8. Quantitative

9. Involves analysis of numerical data.

10. The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed.

11. Objective Seeks precise measurement & analysis of target concepts

12. Recommended during latter phases of research projects.

13. Deductive

14. Researcher uses tools, such as questionnaires or equipment to collect numerical data.