Qualitative vs Quantitative
by Cynthia Carrasco
1. SUBJECTIVE
2. INDIVIDUAL
3. APPROACH
3.1. Inductive
3.2. Avoids numerical analysis
3.3. Interpretive
4. QUALITATIVE PURPOSE
4.1. -To gain an understanding of underlying reasons and motivations
4.1.1. Contextualization
4.1.2. Interpretation
5. GROUP
6. QUANTITATIVE PURPOSE
6.1. To measure the incidence of various views and opinions in a chosen sample
6.1.1. Generalizability
6.1.2. Prediction