Qualitative vs Quantitative
by Cynthia Carrasco
1. GROUP
2. APPROACH
2.1. Inductive
2.2. Avoids numerical analysis
2.3. Interpretive
3. QUANTITATIVE PURPOSE
3.1. To measure the incidence of various views and opinions in a chosen sample
3.1.1. Generalizability
3.1.2. Prediction
4. APPROACH
4.1. Deductive
4.2. Measurable
4.3. Analytical
5. SUBJECTIVE
6. INDIVIDUAL
7. QUALITATIVE PURPOSE
7.1. -To gain an understanding of underlying reasons and motivations
7.1.1. Contextualization
7.1.2. Interpretation