Qualitative vs Quantitative

1. SUBJECTIVE

2. INDIVIDUAL

3. APPROACH

3.1. Inductive

3.2. Avoids numerical analysis

3.3. Interpretive

4. QUALITATIVE PURPOSE

4.1. -To gain an understanding of underlying reasons and motivations

4.1.1. Contextualization

4.1.2. Interpretation

5. GROUP

6. QUANTITATIVE PURPOSE

6.1. To measure the incidence of various views and opinions in a chosen sample

6.1.1. Generalizability

6.1.2. Prediction

7. APPROACH

7.1. Deductive

7.2. Measurable

7.3. Analytical

8. OBJETIVE