Customer Profile

1. They were not aware of the problem of cigarettes butts and how serious it is.

1.1. Value proposition 1: Share facts, results, knowledge about the matter and how serious it is

1.2. Value proposition 2: Distribute brochures, or inserts to share awareness

1.3. Value proposition 3: Bring together people who have a common interest and facilitate their sharing and networking, so they know they are not alone.