Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

Software Positioning by Mind Map: Software Positioning
4.8 stars - 5 reviews range from 0 to 5

Software Positioning

Market Definition

What is the total market population?

What portion is interested? (Potential)

What portion is funded? (Available)

What is your specific target? (Targeted)

Who in your target has already purchase a product? (Penetrated)

What is our Market Environment?

How is the market now satisfying the need your software satisfies?

What are the switching costs for potential users for your market?

What are the positions of the competition?

What is our competitive advantage?

Is your company small and flexible?

Do you offer low cost and high quality?

Does your product offer unique benefits?

Are you the first on the market with this product (First mover advantage)?

Is your post-sales service better?

Do you have a larger network of experts?

Positioning Strategies

Product Attributes

Benefits

Usage Occasions

Users

Directly against a Competitor

Away from a Competitor

Product Classes

Buyers

Segmentation

To identify a niche market, a series of 2 by 2 matrixes can be used to identify an area that is being overlooked by larger competitors. The competitors are mapped on this matrix and you can see where there may be some opportunities.

Mass Marketing or Undifferentiated Marketing

Product-variety Marketing or Differentiated Marketing

Target Marketing or Concentrated Marketing

Positioning Differences

The differences that are promoted for a product must be:

Important

Distinctive

Superior

Communicable

Preemptive

Affordable

Profitable

Customer Value Perception

Basic

Expected

Desired

Unanticipated

Product Description

To (target audience), (product name) is the type of (product) that (performs this task)

One Liner

Full Description

Market Problem

Percieved

Customer Quotes