1.1. wikileaks - empowering individuals with democratic rights and entitlements
1.2. Kony 2012 - another vehicle in which new "contemporary media ecologies" are seen to be engaging with individuals away from mainstream frameworks to create change
1.3. Media Archeology - looking to the first instances rather than the first evidence
2. Definition
2.1. how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival.
2.2. ambiguous
2.3. the study of complex communication systems as environments.
