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SocIoS - Economic incentives for Content creation in Social Networks, Dorit Geifman by Mind Map: SocIoS - Economic incentives for Content creation in Social Networks, Dorit Geifman
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SocIoS - Economic incentives for Content creation in Social Networks, Dorit Geifman

About

Crows-sourcing

Example

TripAdvisor, Benefits all actors involved, tripadvisor gets money, tourism provider gets more customer, consumer cuts middleman & gets value from others recommendations

Amazon, product reviews, some reviewers seem to be working almost full-time in writing reviews

claim:

sourced crowd producing the content don't get much/corresponding value for their contribution

Top points of view

Chris Anderson, "Free: why $0.0 is the future of business", monetize not the products, but related services

Jaron Lanier, dictatorship of the kings of the cloud, Amazon & TripAdvisor don't do anything, only serve as middleman, This lower the value of the IP, because the content producer doesn't get compensation for his contribution

SocIoS

Exploiting Social Networks for building the future Internet of Services

Building platform for all social networks, enabling developers of transparent acess to social network services & data

Partnership of

German public broadcast

Stefi, Greek ads network

IBM

Universities

Where do we fit in?

Gap between

WTA, Willingness to accept payment

WTP, Willingness to pay

The gap causes recession

Research the causes of this gap

Find ways to overcome it

Develop software solution

FlexiPrice

What's so special about information?

Evaluation of the value of information *cannot* be done in

Normative ways

Realistic ways

Because the value of information is subjective

interest

already know

time dependent

Information is EXPERIENCE good

movie in cinema

Information market environment is DYNAMIC

Our approach

Involve the customer in pricing

the customer should be the major factor in determining prices

benefit from the long tail

Research in Design Considerations

SUBJECTIVE value: NEGOTIATION

incentive compatibility

WTA > WTP => need multiple bids

EXPERIENCE value: VOLUNTARY PAYMENT

after experience, pay voluntary "tip"

SOCIAL DYNAMICS: PRICING FUNCTIONS

dynamic factors for price, social repoutation & recommendations, prior purchasing behavior, timing