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Made to Stick: Chapter 4 to 6 by Mind Map: Made to Stick: Chapter 4 to 6
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Made to Stick: Chapter 4 to 6

Credible

Ulcer/Bacteria example

Finding Credibility

Anti-smoking Ad

Boyfriend's Death

Court Case

Beyond War, BB metaphor

Human-Scale Principle

Shark Attack Hysteria

Wendy's --> Where's the beef?

Emotional

Save the Children example

Anti-smoking Ad campaign

Sportsmanship

MUST TAP INTO THINGS THEY CARE ABOUT.

Appeal to Self-Interest

Dining in Iraq

Teachers convincing students of why they need Algebra

Texas anti-littering campaign

Stories

Nurse saving babies life, despite what doctor was saying

Xerox lunchroom

No such thing as a passive audience. People picture stories in their heads as they hear them. It is natural for human beings to do this.

Simulating past-events is much more effective than trying to simulate future outcomes.

Dealing with problem students

Subway: Tale of Jared

Three basic plots: Challenge, Connection, Creativity