PowerLogistics 2012 Media

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PowerLogistics 2012 Media by Mind Map: PowerLogistics 2012 Media

1. Press Releases

1.1. Content

1.1.1. Major Updates

1.1.1.1. VIP joins

1.1.1.2. Major sponsorships

1.1.2. Something thrice weekly divided between the three media types

1.2. Format

1.2.1. Local Media

1.2.1.1. Singapore

1.2.1.2. Other ASEAn

1.2.2. Oil & Gas Media

1.2.3. Logistics Media

1.2.4. Online Press Releases

1.2.4.1. Yaowapa to release in standard format

1.2.4.2. Remade for blog

2. Social Media

2.1. Facebook

2.1.1. Connect blog

2.1.2. Secondary messages two to three times weekly

2.1.3. Need campaign to get more followers

2.1.3.1. E-mail broadcasts

2.1.3.1.1. PL Prospects

2.1.3.1.2. GPLN Members

2.1.3.2. LinkedIn Groups

2.1.3.3. Invite "friends"

2.2. Twitter

2.2.1. Connected to Facebook

2.2.2. Occasional secondary message

2.2.3. Target followers once weekly

2.3. LinkedIn

2.3.1. Seminar on GPLN account

2.3.2. Conference on PL account

3. Blog Updates

3.1. Blog fixing

3.1.1. Domain Mapped

3.1.2. Synched with Facebook Page

3.2. Topics

3.2.1. Announcements

3.2.2. Speaker Profiles

3.2.3. New node

4. E-Mail Broadcasts

4.1. Geographical

4.1.1. Constant Contact

4.1.2. Mail Merges

4.2. With brochures attachment

4.2.1. Divided up between staff

4.2.2. Should take a few days

4.3. Alphabetical

4.3.1. Daily mails (shared responsibility)

4.3.2. Write ups - GDC

5. Advertisements

5.1. Local media

5.1.1. Check this!

5.2. Media sponsors

5.2.1. Upstream

5.2.1.1. Bookings Made

5.2.1.2. Requires booth

5.2.1.3. New node

5.2.2. AJOT

5.2.2.1. Bookings Made

5.2.2.1.1. Three free

5.2.2.1.2. Would need to advertise in the projects issues

5.2.2.2. Cannot attend

5.2.2.3. Wants to help sell booths / to discuss when Bill Bourbon is back from Antigua

5.2.3. Heavy Lift Magazine

5.2.3.1. Bookings Made

5.2.3.2. Will attend event

5.2.3.3. Requires table