Evolution of sustainability as marketing strategy: Beginning of new era
Evolution of sustainability as marketing strategy: Beginning of new era
by gustavo adolfo hernandez sahagun
1. Sustainability or Sustainability Marketing
1.1. Building and maintaining sustainable relationships with customers, the social environment and the natural environment.
2. Sustainability marketing mix
2.1. Customer solution
2.2. Customer price
2.3. Convenience
2.4. Communication
3. Ecological Marketing
3.1. Ecological marketing is concerned with all marketing activities that have served to help cause environmental problems and that may serve to provide a remedy for environmental problems.
4. Green Marketing
4.1. The application of marketing tools to facilitate exchanges that satisfy organizational and individual goals in such a way that the preservation, protection, and conservation of the physical environment are upheld.
4.2. A holistic and responsible management process.
5. Sustainability in marketing strategy
5.1. Sustainability marketing strategy not only resulting in added value to customer but also building long term relationships with customers.
6. Marketing strategy
6.1. The prime role of marketing strategy is to achieve competitive advantage.
6.2. Marketing strategy is a long term activity and deals with achievement of specific objectives through broad plan of actions.
7. Evolution of sustainability in marketing
7.1. Production concept
7.1.1. That creating, communication and delivering sustainability based value to customer.