1. How can we differentiate from Competition?
1.1. Unique Selling Proposition
1.1.1. Time
1.1.1.1. Fast Construction
1.1.1.1.1. Lanang
1.1.1.1.2. Permits done
1.1.1.1.3. New Tower Launch
1.1.1.1.4. Fast Selling together with Const
1.1.1.1.5. Const starts at more than 50% Soldout
1.1.1.2. Fast Buying Experience
1.1.1.2.1. Easy Paperwork
1.1.1.2.2. Easy screening
1.1.2. Cost
1.1.2.1. Investment Speed
1.1.2.1.1. Value appreciation can be promised.
1.1.3. Quality
1.1.3.1. No Punchlist
2. How can we be Top of Mind of Customer?
2.1. How can we be more visible?
2.1.1. Premium Events
2.1.2. Digital
2.1.2.1. Vehicles
2.1.2.1.1. Search Engines
2.1.2.1.2. Bloggers
2.1.2.1.3. Facebook Ads
2.1.2.1.4. YouTube
2.1.2.1.5. Google Earth
2.1.2.1.6. Google Maps
2.1.2.1.7. Waze
2.1.3. Print
2.1.3.1. Construction Milestones
2.1.3.1.1. Groundbreaking Ceremonies
2.1.3.1.2. Topoff Ceremonies
2.1.3.1.3. Ribbon Cutting
2.1.3.2. CSR Events important to Target Market
2.1.3.2.1. Sustainability
2.1.3.2.2. Nation building
2.1.4. Billboards
2.1.4.1. Malls
2.1.4.2. Highways
2.1.5. Areas of Premium Congregation?
2.1.5.1. Airplanes
2.1.5.2. Airports
2.1.5.3. Movies
2.1.5.4. Hotels
2.1.5.5. Lifestyle Areas
3. What Value Proposition Statement will entice buyers?
3.1. What does the Target Market really want in a condo?
3.1.1. What are SOPs?
3.1.2. What are perks?
3.2. Is the product fit for the the Target Market?
3.3. Location, Location, Location
3.3.1. Proximity
3.3.1.1. Work areas
3.3.1.1.1. Casinos
3.3.1.1.2. Resorts
3.3.1.1.3. Airport
3.3.1.1.4. Hotels
3.3.1.1.5. Hospitals
3.3.1.2. Colleges
3.3.1.3. Fun
3.3.1.3.1. Malls
3.3.1.3.2. Recreation
3.3.1.3.3. Lifestyle
3.3.2. Travel time to CBD?
3.3.2.1. 30 mins to CBD
3.3.3. Accessibility?
3.4. Why buy Coho?
3.4.1. Why buy Coho Mactan?
3.4.1.1. Walkability
3.4.1.2. Exclusivity
3.4.1.3. Life Centered
3.4.1.4. Proximity
3.4.1.4.1. Place of Work
3.4.1.4.2. Third Bridge
3.4.1.4.3. Casinos
3.4.1.4.4. Airport
3.5. Mixed Use Devt
3.5.1. Prepare Master Plan
3.5.2. Prepare Interim to Serve as Catalyst
3.5.2.1. Lifestyle
3.5.2.1.1. Premium Restaurants
3.5.2.1.2. Premium WateringHoles
3.5.2.1.3. Premium Cafes
3.5.2.2. Sports
3.5.2.2.1. Soccerfield
3.5.2.2.2. Baseball
3.5.2.3. Fitness
3.5.2.3.1. Premium Gyms
3.5.2.4. Events held
3.5.2.4.1. Sports
3.5.2.4.2. Weekend Organic Market
3.5.2.4.3. Art Fair
3.5.2.4.4. Premium Fairs
3.5.2.5. Worship
3.5.2.6. Use Designer Architects
3.5.2.6.1. Promote Lifestyle
3.5.2.7. Plaza
3.5.2.7.1. Shared Experiences
3.5.2.8. Events Venue
3.5.2.9. New Happy Place
3.5.2.9.1. Instagrammable
3.5.2.9.2. Selfie Groufie
3.5.2.9.3. Hippest / Coolest
3.5.2.9.4. Seen and be seen
3.5.2.9.5. Exclusive
3.5.2.9.6. Contemporary Architecture
3.5.2.9.7. Interactive Art
3.5.3. Check LGU
3.5.3.1. Zoning Ordinance
3.5.3.2. Master plan
3.5.3.3. DPWH Schedules for
3.5.3.3.1. Bridge
3.5.3.3.2. Road widening
3.6. What are buyer painpoints in Cebu that we can solve for them?
3.6.1. Painpoints
3.6.1.1. Traffic
3.6.1.1.1. To Work
3.6.1.1.2. To Play
3.6.1.1.3. To Worship
3.6.1.1.4. To School
3.6.1.2. Hygienics in product not enough to compel to buy
3.6.1.3. Only few Masterplanned Townships
3.6.1.4. Property value appreciation slow
3.6.1.5. Risk of project non-continuation
3.6.1.6. Risk of delayed turnover
3.6.1.7. Risk of leaks and bad craftsmanship
3.6.2. Solution we can give?
3.6.2.1. Strategic Location
3.6.2.1.1. Show exact travel distance during hours
3.6.2.1.2. Walkable key destinations
3.6.2.2. Public commitment
3.6.2.2.1. Time
3.6.2.2.2. Cost
3.6.2.2.3. Quality
3.6.2.3. Customer Centric
3.6.2.3.1. Easy and convenient Buying Experience
3.6.2.3.2. No orphaned customers
3.6.2.3.3. Hotline
3.6.2.3.4. Excellent After Sales Service
4. How can we reduce Fallout/ Backout?
4.1. Who are the buyers we foresee to Fallout?
4.2. Are fallouts due to technicalities?
5. Who is our real Target Market?
5.1. Peg
5.1.1. Executives
5.1.2. Professionals
5.1.2.1. Doctors
5.1.2.2. Businessmen
5.1.3. managers
5.2. Lessors
5.3. Investors
5.4. What is their demographcis?
5.4.1. salary is 80K-120K
5.4.2. age
5.4.2.1. davao 27-30 yrs old
5.4.2.2. cebu 27-30 yrs old
5.4.2.3. investors
5.4.2.3.1. 40 up
5.4.2.4. lessors
5.4.2.4.1. 35 up
5.4.3. Life stage
5.4.3.1. single?
5.4.3.1.1. 50%
5.4.3.2. early nest
5.4.3.3. full nest
5.4.3.4. empty nest
5.4.3.5. retirees
5.4.3.6. DINKs -- Double Income, No Kids
5.4.3.6.1. 50%
5.4.4. davao
5.4.4.1. gen X
5.4.4.2. millenials OFW with Huge incomes
5.4.4.3. rich local millenials
5.4.5. cebu
5.4.5.1. gen x
5.4.5.2. millenials OFW with Huge Income
5.4.5.3. rich local millenials
6. What seems to be the problem?
6.1. Marketing
6.1.1. What is the root cause of the problem?
6.1.1.1. Clients?
6.1.1.1.1. How do buyers thinks of us?
6.1.1.1.2. Do we know what is important to them when buying? What is not?
6.1.1.1.3. Do we know who the Target Market is?
6.1.1.2. People?
6.1.1.2.1. What are their Pain Points?
6.1.1.2.2. Who are the teams focused on local and international?
6.1.1.2.3. Do we have enough right people?
6.1.1.2.4. How do they sell Coho?
6.1.1.2.5. Do they know what makes our product superior?
6.1.1.3. Visibility?
6.1.1.3.1. How are our Showrooms?
6.1.1.3.2. Are the projects visible in the internet?
6.1.1.4. Is the buying experience easy and convenient?
6.2. Sales
6.2.1. Where are we against competition?
6.2.1.1. Ranking
6.2.1.1.1. Why?
6.2.2. Are our Sales Teams the right people for our Target Market?
6.2.3. Do we know who our Target Market is?
6.2.4. Have we witnessed how they actually sell the product?
6.2.4.1. What are the ways?
6.2.4.1.1. Do they work?
6.2.4.1.2. How long have we been using those methods?
6.2.5. How are Sales Trainings held?
6.2.6. What are the Painpoints?
6.2.7. What are the incentives for good performance and what are the penalties for poor performance?
6.3. How do we compare with competition?
6.3.1. Who are our top 5 Competition
6.3.1.1. Cebu Land Masters
6.3.1.2. Avida