1. Introduction
1.1. “I do almost everything on emotion” — Richard Branson
1.2. Rationality oftentimes leads us to inaction.
1.3. We analyze something for too long and find a detail we think we can’t overcome, and then voila! we don’t even try.
1.4. Gone was that good idea we had. We don’t even give it the chance to become a great idea.
2. How I Personally Apply This
2.1. My writing?
2.1.1. I gave close to zero thought about writing before I started. I just wanted to improve it, so I wrote on Medium.
2.2. My first book?
2.2.1. It was an idea I had in the shower, and I put it together, with help, in less than two weeks while working full-time on other projects.
2.2.2. I did research on how to make this happen after the shower and acted on it right away.
2.3. My website?
2.3.1. Someone asked me if I had one at the co-working space I was working from. I didn’t.
2.3.2. I put it together the next day and launched it the day after.
2.4. Viking Boutique?
2.4.1. I put it up in 4 hours.
2.5. My photography gigs?
2.5.1. I simply asked if they needed professional shots.
2.6. This story?
2.6.1. Just like 95% of the other stories I write, I have no clue what I’m going to write about when I wake up.
2.6.2. I never even know until I start writing.
2.6.3. I’ve written more than 400 stories (includes replies).
2.7. I’ve left quite a few jobs in the past.
2.7.1. Almost every time I thought about switching jobs, I did so at most two weeks after having the thought.
3. Conclusion
3.1. Whenever you catch yourself saying: “I will do <x>”, stop yourself and think: “why not now?”.
3.1.1. Chances are, you’ll have a pitiful excuse