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GOOGLE by Mind Map: GOOGLE

1. THE FOUR P´S

1.1. PRODUCTS

1.1.1. Advertisement solutions

1.1.2. Business Solutions

1.1.3. Google store

1.2. PRICE

1.2.1. discounts

1.2.2. allowances

1.2.3. payment periods

1.2.4. credit terms

1.3. PROMOTION

1.4. PLACE

2. Sergey Brinn and Larry Page

3. Organize the world´s information wich satisfies the key marketing goal of costumer satisfaction

4. FOCUS

4.1. SEARCH

4.2. ADVERTISEMENT

4.2.1. Personalization of results

4.3. APPLICATIONS

5. RIVALS

5.1. YAHOO

5.2. LYCOS

5.3. ALTAVISTA

5.4. ask jeeves

6. WINNING BUSINESS MODEL

6.1. Minimalistic user interface

6.2. Reliable search results

6.3. Advice from Wilson Sonsini Goodrich and Rosatti

6.4. Smart, innovative and risky

6.5. Powerhouse. Great Poducts

6.6. Brand Building

6.7. Products for free

7. promotional video