GOOGLE

1. Sergey Brinn and Larry Page

2. Organize the world´s information wich satisfies the key marketing goal of costumer satisfaction

3. RIVALS

3.1. YAHOO

3.2. LYCOS

3.3. ALTAVISTA

3.4. ask jeeves

4. THE FOUR P´S

4.1. PRODUCTS

4.1.1. Advertisement solutions

4.1.2. Business Solutions

4.1.3. Google store

4.2. PRICE

4.2.1. discounts

4.2.2. allowances

4.2.3. payment periods

4.2.4. credit terms

4.3. PROMOTION

4.4. PLACE

5. FOCUS

5.1. SEARCH

5.2. ADVERTISEMENT

5.2.1. Personalization of results

5.3. APPLICATIONS

6. WINNING BUSINESS MODEL

6.1. Minimalistic user interface

6.2. Reliable search results

6.3. Advice from Wilson Sonsini Goodrich and Rosatti

6.4. Smart, innovative and risky

6.5. Powerhouse. Great Poducts

6.6. Brand Building

6.7. Products for free

7. promotional video