1. Motivation’s Two Underlying Assumptions
1.1. The Universalist Assumption
1.1.1. Process is universal
1.1.2. Culture influences specific content and goals pursued
1.1.3. Motivation differs across cultures
1.2. Content Theories of Motivation
1.2.1. Maslow's Hierarchy
1.2.1.1. lower-level needs must be satisfied before higher- level needs can be achieved
1.2.1.2. a need that is satisfied no longer serves as a motivator
1.2.1.3. there are more ways to satisfy higher-level needs than there are ways to satisfy lower-level needs
1.2.2. Herzberg's two factor
1.2.2.1. Motivators
1.2.2.1.1. Job-content factors such as achievement, recognition, responsibility, advancement, and the work itself.
1.2.2.2. Hygiene factors
1.2.2.2.1. Job-context factors such as salary, interpersonal relations, technical supervision, working conditions, and company policies and administration.
1.2.3. Achievement Motivation Theory
1.2.3.1. How to develop High Need for Achievement?
1.2.3.1.1. Obtain feedback on performance and use this information to channel efforts into areas where success likely
1.2.3.1.2. Emulate people who have been successful achievers
1.2.3.1.3. Develop an internal desire for success and challenges
1.2.3.1.4. Daydream in positive terms by picturing oneself as successful in the pursuit of important objectives