Foundational Digital Marketing Knowledge

1. 01. Market Research

1.1. Market research intro

1.1.1. You're going to learn a simple process to:

1.1.1.1. Gather a list of products and services people desperately need and will pay money for.

1.1.1.2. Collect powerful sales copy to use on your sales pages Facebook Ads emails and other marketing materials.

1.1.1.3. Build an email list of people to sell to even before you have a product or have ever written a blog post.

1.1.2. How to set up a market research survey for free with Google Forms

1.1.2.1. 3 questions that are going to get some incredible responses

1.1.2.2. How to distribute the survey to get their responses on how to analyse the survey.

1.2. How to find a 'hungry-to-buy' audience

1.2.1. First step in our market research is to create a survey with Google Forms

1.2.1.1. Very simple to use the built in analytics are very solid and you can create unlimited surveys and get on limited responses for free

1.2.1.1.1. These are the 3 magic questions to ask so that you can identify those products and services that people desperately need and also get those powerful words and phrases that you can use in your sales copy.

1.3. How to get responses to your survey

1.4. How to get analyses to your survey results

1.5. How to get valuable feedback without sending a survey

1.6. Demo: Using Survey Monkey in-house

1.7. Assignment: Market Research Project

2. 02. Make a Website

2.1. Why use Wordpress vs. Wix, Weebly etc?

2.2. WordPress.com vs. WordPress.org

2.3. How to get a free domain & 60% off web hosting

2.4. WordPress Installation

2.5. How to Verify WHOIS information

2.6. How to add pages, post, menus & widget

2.7. How to add a premium Wordpress theme

2.8. How to improve your WordPress security with plugins

2.9. How to activate your free SSL certificate in 1 Click!

2.10. How to get business email for free

2.11. How to set up email addresses for your business

2.12. Assignment: Set Up a Website

3. ins

4. 03. Email Marketing

4.1. Why market your business with Email?

4.2. How to create a free MailChimp account

4.3. Add Opt-ins & Pop Ups to your website for free

4.4. Collect emails without a website

4.5. Create an Email campaign with MailChimp

4.6. Write Email subject lines that get opened

4.7. Assignment: Email Marketing

5. 04. Copywriting

5.1. What is Copywriting?

5.2. The "AIDA" formula

5.3. 11 Tips for writing magnetic headlines

5.4. How to flip features into benefits

5.5. 5 tips to create an irresistible Call to Action (CTA)

5.6. How to write like your customers talk

5.7. Assignment: Copywriting

6. 05. SEO

6.1. Introduction to SEO

6.2. An overview of SEO

6.3. 5 SEO metrics to measure SEO performance

6.4. How to SEO optimise your homepage

6.5. How to verify your website in the Google Search Console

6.6. How to improve website performance & speed

6.7. How to take the Google Mobile friendly test

6.8. How to do Keyword Research: Steps & Strategy

6.9. How to quickly brainstorm 1000's of Keyword Ideas

6.10. How to narrow down your Keyword list

6.11. How to assess Keyword competition & choose Target Keywords

6.12. How to write Title Tags Search Engines love

6.13. How to skyrocket Clickthrough rate with Meta descriptions

6.14. How to appear in the Google Image Search Results

6.15. Copy Optimisation: Headlines Tags, Outgoing & Internal links etc.

6.16. The types of Backlinks that really matter and how to get them

6.17. How to maximise Links for your SEO campaigns

6.18. How to create Content that generates links & Social Shares on Autopilot

6.19. How to leverage Authority Websites and top of the Search Results

6.20. The Poster Boy Formula: Build traffic, Backlinks & valuable relationships

6.21. Local SEO: How to rank your local business in Google

6.22. Assignment - SEO

6.23. Quiz 1: SEO

7. 06. YouTube Marketing

7.1. YouTube Marketing overview

7.2. Creator Studio is now YouTube Studio

7.3. YouTube Marketing Strategy

7.4. How to find Video ideas with Competitor Analysis

7.5. How to find YouTube video ideas with Keyword Research

7.6. YouTube Account setup

7.7. YouTube Account optimisation

7.8. YouTube Banner

7.9. YouTube Channel Tags

7.10. YouTube SEO

7.11. Enable Custom Thumbnails

7.12. YouTube Thumbnails

7.13. YouTube Cards

7.14. New YouTube Cards external links requirements

7.15. YouTube comments

7.16. Manage multiple YouTube accounts

7.17. YouTube monetisation

7.18. New monetisation requirements YouTube

7.19. YouTube VidIQ (free tool)

7.20. YouTube - Increase Subscribers

7.21. YouTube Ads

7.22. YouTube Analysis

7.23. Assignment - YouTube Marketing

8. 07. Facebook Marketing

8.1. Why market your business on Facebook?

8.2. Facebook Page Setup

8.3. Facebook Icon

8.4. Facebook Cover Image

8.5. Facebook Page description

8.6. Facebook - What to Post?

8.7. 8 Tactics to get your first Page likes

8.8. Secret way to boost Page likes

8.9. Facebook competitions / contests

8.10. Facebook Groups

8.11. Facebook Live

8.12. Manage multiple Facebook pages

8.13. Facebook comments & reviews

8.14. Facebook Reviews are now Recommendation

8.15. Facebook Insights

8.16. What's the difference between like/follows, fans/followers?

8.17. Assignment: Facebook Marketing

9. 08. Facebook Ads

9.1. 7 Keys to Facebook Advertising Success

9.2. Facebook Success Stories

9.3. How to set up an advertising account

9.4. Boost Posts vs. Ads Create Tool vs. Power Editor

9.5. Key Ad Policies (Facebook & Instagram)

9.6. Facebook Ad Structure

9.7. Create Your First Ad - Choose a Campaign Objective

9.8. Targeting by Location & Demographics

9.9. Targeting By Interest

9.10. Targeting by Behaviours & Connection

9.11. Ad Placements

9.12. Budgets

9.13. Ad Creative

9.14. Tips to write a winning ad

9.15. Place Ad order

9.16. Key Advertising Terms

9.17. Ad Reporting

9.18. How to view your Billing Summary

9.19. Facebook Pixel

9.20. How to Install the Facebook Pixel for Website

9.21. Website Custom Audiences

9.22. Email Custom Audience

9.23. Page Engagement Custom Audiences

9.24. Video Views Custom Audience

9.25. Lookalike Audiences

9.26. Page Likes with Custom Audiences

9.27. Video Ads

9.28. Leads Ads

9.29. Instagram Ads

9.30. Dynamic Ads for Ecommerce

9.31. Collection Ads for Ecommerce

9.32. Canvas Ads

9.33. Offer Claim Ads

9.34. Local Awareness Ads

9.35. Event Response Ads

9.36. Power Editor

9.37. Easy Split Testing with Power Editor

9.38. Bulk Manage with Power Editor

9.39. Business Manager

9.40. Do I need to use Business Manager?

9.41. Business Manager - Roles & Permission

9.42. Custom Conversions and Standard Events

9.43. Facebook Marketing Partners (FMP's)

10. 09. LinkedIn Marketing

10.1. LinkedIn Account Setup & Optimisation

10.2. LinkedIn Connection hack

10.3. LinkedIn InMail Hack

10.4. LinkedIn Viral Posts

10.5. LinkedIn Blog traffic

10.6. LinkedIn Groups

10.7. LinkedIn Company Page setup

10.8. LinkedIn Ad credits ($50 free)

10.9. Next Steps

11. 10. App Marketing

11.1. App Store Market Research

11.2. 43 Ways to promote your App

11.3. Facebook Ads: App Install & Engagement Ads

11.4. Google Ads: App Install & Engagement Ads

12. 11. Google Ads

12.1. Why market your Business with Google Ads?

12.2. How Google Ads works

12.3. Analyse your PPC Competition

12.4. Google Ads Account Setup

12.5. Select the right Campaign Type

12.6. Target your Audience

12.7. Determine Bids & Budget

12.8. Advanced Campaign Settings

12.9. Choose Profitable Keywords

12.10. Write Ads that grabs attention

12.11. Assignment: Google Ads

13. 12. Google Analytics

13.1. Introduction

13.2. Google Analytic Glossary - Top 50 Terms

13.3. Google Analytics Overview

13.4. Google Analytics Demo Account

13.5. How to set up Google Analytics & install the Tracking code on your website

13.6. How Google Analytics works

13.7. How to add Backups views

13.8. How to add Filters to Reporting view

13.9. How to set up Goals in Google Analytics

13.10. How to set up Ecommerce Tracking in Google Analytics

13.11. Main Tools for Analysis

13.12. How to analyse Real Time Reports

13.13. How to analyse Audience Reports

13.14. How to analyse Acquisition Reports

13.15. How to analyse Behavioral Reports

13.16. How to analyse Segments

13.17. How to track Marketing campaigns with Campaign Tagging

13.18. Campaign Tagging examples

13.19. How to use Benchmarking Reports to grow a Business

13.20. How to set up Custom Dashboards for In-Depth Analysis

13.21. How to set up Event Tracking in Google Analytics

13.22. Goal Value: Rule of Thumb for assigning dollar amounts

13.23. How to set up Custom Alerts for Traffic Spikes/Drops

13.24. How to remove Spam Traffic from Google Analytics

13.25. Use Machine Learning to understand your Data (Analytics Intelligence)

13.26. How to manage multiple Google Analytics Accounts

13.27. How to link Google AdWords to Google Analytics

13.28. Assignment: Google Analytics

14. 13. Instagram

14.1. Instagram Business Accounts setup

14.2. Follow these Instagram Account

14.3. Instagram Profile Image

14.4. Instagram Bio

14.5. Instagram Content Creation

14.6. Instagram Reposting

14.7. Instagram Followers Hack

14.8. Instagram Hashtags

14.9. Instagram Stories

14.10. Instagram @Mention Influencers

14.11. Instagram Spam

14.12. Instagram Analytics

14.13. Shopping on Instagram

14.14. Next Steps

15. 14. Twitter

15.1. Twitter Profile

15.2. Twitter Accounts to follow

15.3. Twitter Profile Optimisation

15.4. Twitter features

15.5. Twitter - What to post?

15.6. Twitter Hashtags

15.7. Twitter Polls

15.8. Pinned Tweets

15.9. Twitter Customer Acquisition

15.10. Twitter @Mention Influencers

15.11. Twitter on Your Website

15.12. Twitter Analytics

15.13. Assignment - Twitter Marketing