Foundational Digital Marketing Knowledge

1. 01. Market Research

1.1. Market research intro

1.1.1. You're going to learn a simple process to:

1.1.1.1. Gather a list of products and services people desperately need and will pay money for.

1.1.1.2. Collect powerful sales copy to use on your sales pages Facebook Ads emails and other marketing materials.

1.1.1.3. Build an email list of people to sell to even before you have a product or have ever written a blog post.

1.1.2. How to set up a market research survey for free with Google Forms

1.1.2.1. 3 questions that are going to get some incredible responses

1.1.2.2. How to distribute the survey to get their responses on how to analyse the survey.

1.2. How to find a 'hungry-to-buy' audience

1.2.1. First step in our market research is to create a survey with Google Forms

1.2.1.1. Very simple to use the built in analytics are very solid and you can create unlimited surveys and get on limited responses for free

1.2.1.1.1. These are the 3 magic questions to ask so that you can identify those products and services that people desperately need and also get those powerful words and phrases that you can use in your sales copy.

1.3. How to get responses to your survey

1.4. How to get analyses to your survey results

1.5. How to get valuable feedback without sending a survey

1.6. Demo: Using Survey Monkey in-house

1.7. Assignment: Market Research Project

2. 14. Twitter

2.1. Twitter Profile

2.2. Twitter Accounts to follow

2.3. Twitter Profile Optimisation

2.4. Twitter features

2.5. Twitter - What to post?

2.6. Twitter Hashtags

2.7. Twitter Polls

2.8. Pinned Tweets

2.9. Twitter Customer Acquisition

2.10. Twitter @Mention Influencers

2.11. Twitter on Your Website

2.12. Twitter Analytics

2.13. Assignment - Twitter Marketing

3. 13. Instagram

3.1. Instagram Business Accounts setup

3.2. Follow these Instagram Account

3.3. Instagram Profile Image

3.4. Instagram Bio

3.5. Instagram Content Creation

3.6. Instagram Reposting

3.7. Instagram Followers Hack

3.8. Instagram Hashtags

3.9. Instagram Stories

3.10. Instagram @Mention Influencers

3.11. Instagram Spam

3.12. Instagram Analytics

3.13. Shopping on Instagram

3.14. Next Steps

4. 12. Google Analytics

4.1. Introduction

4.2. Google Analytic Glossary - Top 50 Terms

4.3. Google Analytics Overview

4.4. Google Analytics Demo Account

4.5. How to set up Google Analytics & install the Tracking code on your website

4.6. How Google Analytics works

4.7. How to add Backups views

4.8. How to add Filters to Reporting view

4.9. How to set up Goals in Google Analytics

4.10. How to set up Ecommerce Tracking in Google Analytics

4.11. Main Tools for Analysis

4.12. How to analyse Real Time Reports

4.13. How to analyse Audience Reports

4.14. How to analyse Acquisition Reports

4.15. How to analyse Behavioral Reports

4.16. How to analyse Segments

4.17. How to track Marketing campaigns with Campaign Tagging

4.18. Campaign Tagging examples

4.19. How to use Benchmarking Reports to grow a Business

4.20. How to set up Custom Dashboards for In-Depth Analysis

4.21. How to set up Event Tracking in Google Analytics

4.22. Goal Value: Rule of Thumb for assigning dollar amounts

4.23. How to set up Custom Alerts for Traffic Spikes/Drops

4.24. How to remove Spam Traffic from Google Analytics

4.25. Use Machine Learning to understand your Data (Analytics Intelligence)

4.26. How to manage multiple Google Analytics Accounts

4.27. How to link Google AdWords to Google Analytics

4.28. Assignment: Google Analytics

5. 11. Google Ads

5.1. Why market your Business with Google Ads?

5.2. How Google Ads works

5.3. Analyse your PPC Competition

5.4. Google Ads Account Setup

5.5. Select the right Campaign Type

5.6. Target your Audience

5.7. Determine Bids & Budget

5.8. Advanced Campaign Settings

5.9. Choose Profitable Keywords

5.10. Write Ads that grabs attention

5.11. Assignment: Google Ads

6. 10. App Marketing

6.1. App Store Market Research

6.2. 43 Ways to promote your App

6.3. Facebook Ads: App Install & Engagement Ads

6.4. Google Ads: App Install & Engagement Ads

7. 09. LinkedIn Marketing

7.1. LinkedIn Account Setup & Optimisation

7.2. LinkedIn Connection hack

7.3. LinkedIn InMail Hack

7.4. LinkedIn Viral Posts

7.5. LinkedIn Blog traffic

7.6. LinkedIn Groups

7.7. LinkedIn Company Page setup

7.8. LinkedIn Ad credits ($50 free)

7.9. Next Steps

8. 08. Facebook Ads

8.1. 7 Keys to Facebook Advertising Success

8.2. Facebook Success Stories

8.3. How to set up an advertising account

8.4. Boost Posts vs. Ads Create Tool vs. Power Editor

8.5. Key Ad Policies (Facebook & Instagram)

8.6. Facebook Ad Structure

8.7. Create Your First Ad - Choose a Campaign Objective

8.8. Targeting by Location & Demographics

8.9. Targeting By Interest

8.10. Targeting by Behaviours & Connection

8.11. Ad Placements

8.12. Budgets

8.13. Ad Creative

8.14. Tips to write a winning ad

8.15. Place Ad order

8.16. Key Advertising Terms

8.17. Ad Reporting

8.18. How to view your Billing Summary

8.19. Facebook Pixel

8.20. How to Install the Facebook Pixel for Website

8.21. Website Custom Audiences

8.22. Email Custom Audience

8.23. Page Engagement Custom Audiences

8.24. Video Views Custom Audience

8.25. Lookalike Audiences

8.26. Page Likes with Custom Audiences

8.27. Video Ads

8.28. Leads Ads

8.29. Instagram Ads

8.30. Dynamic Ads for Ecommerce

8.31. Collection Ads for Ecommerce

8.32. Canvas Ads

8.33. Offer Claim Ads

8.34. Local Awareness Ads

8.35. Event Response Ads

8.36. Power Editor

8.37. Easy Split Testing with Power Editor

8.38. Bulk Manage with Power Editor

8.39. Business Manager

8.40. Do I need to use Business Manager?

8.41. Business Manager - Roles & Permission

8.42. Custom Conversions and Standard Events

8.43. Facebook Marketing Partners (FMP's)

9. 07. Facebook Marketing

9.1. Why market your business on Facebook?

9.2. Facebook Page Setup

9.3. Facebook Icon

9.4. Facebook Cover Image

9.5. Facebook Page description

9.6. Facebook - What to Post?

9.7. 8 Tactics to get your first Page likes

9.8. Secret way to boost Page likes

9.9. Facebook competitions / contests

9.10. Facebook Groups

9.11. Facebook Live

9.12. Manage multiple Facebook pages

9.13. Facebook comments & reviews

9.14. Facebook Reviews are now Recommendation

9.15. Facebook Insights

9.16. What's the difference between like/follows, fans/followers?

9.17. Assignment: Facebook Marketing

10. 06. YouTube Marketing

10.1. YouTube Marketing overview

10.2. Creator Studio is now YouTube Studio

10.3. YouTube Marketing Strategy

10.4. How to find Video ideas with Competitor Analysis

10.5. How to find YouTube video ideas with Keyword Research

10.6. YouTube Account setup

10.7. YouTube Account optimisation

10.8. YouTube Banner

10.9. YouTube Channel Tags

10.10. YouTube SEO

10.11. Enable Custom Thumbnails

10.12. YouTube Thumbnails

10.13. YouTube Cards

10.14. New YouTube Cards external links requirements

10.15. YouTube comments

10.16. Manage multiple YouTube accounts

10.17. YouTube monetisation

10.18. New monetisation requirements YouTube

10.19. YouTube VidIQ (free tool)

10.20. YouTube - Increase Subscribers

10.21. YouTube Ads

10.22. YouTube Analysis

10.23. Assignment - YouTube Marketing

11. 05. SEO

11.1. Introduction to SEO

11.2. An overview of SEO

11.3. 5 SEO metrics to measure SEO performance

11.4. How to SEO optimise your homepage

11.5. How to verify your website in the Google Search Console

11.6. How to improve website performance & speed

11.7. How to take the Google Mobile friendly test

11.8. How to do Keyword Research: Steps & Strategy

11.9. How to quickly brainstorm 1000's of Keyword Ideas

11.10. How to narrow down your Keyword list

11.11. How to assess Keyword competition & choose Target Keywords

11.12. How to write Title Tags Search Engines love

11.13. How to skyrocket Clickthrough rate with Meta descriptions

11.14. How to appear in the Google Image Search Results

11.15. Copy Optimisation: Headlines Tags, Outgoing & Internal links etc.

11.16. The types of Backlinks that really matter and how to get them

11.17. How to maximise Links for your SEO campaigns

11.18. How to create Content that generates links & Social Shares on Autopilot

11.19. How to leverage Authority Websites and top of the Search Results

11.20. The Poster Boy Formula: Build traffic, Backlinks & valuable relationships

11.21. Local SEO: How to rank your local business in Google

11.22. Assignment - SEO

11.23. Quiz 1: SEO

12. 04. Copywriting

12.1. What is Copywriting?

12.2. The "AIDA" formula

12.3. 11 Tips for writing magnetic headlines

12.4. How to flip features into benefits

12.5. 5 tips to create an irresistible Call to Action (CTA)

12.6. How to write like your customers talk

12.7. Assignment: Copywriting

13. 03. Email Marketing

13.1. Why market your business with Email?

13.2. How to create a free MailChimp account

13.3. Add Opt-ins & Pop Ups to your website for free

13.4. Collect emails without a website

13.5. Create an Email campaign with MailChimp

13.6. Write Email subject lines that get opened

13.7. Assignment: Email Marketing

14. 02. Make a Website

14.1. Why use Wordpress vs. Wix, Weebly etc?

14.2. WordPress.com vs. WordPress.org

14.3. How to get a free domain & 60% off web hosting

14.4. WordPress Installation

14.5. How to Verify WHOIS information

14.6. How to add pages, post, menus & widget

14.7. How to add a premium Wordpress theme

14.8. How to improve your WordPress security with plugins

14.9. How to activate your free SSL certificate in 1 Click!

14.10. How to get business email for free

14.11. How to set up email addresses for your business

14.12. Assignment: Set Up a Website

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