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SLC Strategy by Mind Map: SLC Strategy

1. Social Media

1.1. LinkedIn

1.1.1. Organic

1.1.1.1. Page

1.1.1.1.1. Sharing

1.1.1.2. Invite

1.1.1.2.1. Whom people

1.1.1.2.2. How Much

1.1.2. Page Correction

1.1.2.1. USP In Cover Photo

1.1.2.2. Check Contact Info

1.1.2.3. Our Story Section

1.1.2.4. About Us Section

1.1.2.5. Automated Msg

1.1.2.6. Include Proper Website

1.2. Facebook + Insta

1.2.1. Organic

1.2.1.1. Page + Group

1.2.1.1.1. Sharing

1.2.1.2. Group + Page

1.2.1.2.1. Invite

1.2.1.3. Followers

1.2.1.3.1. Make Friends

1.2.2. Paid

1.2.2.1. Reach Campaign - To gain More visits

1.2.2.1.1. # Ad Campaign 1 - Reach Campaign

1.2.2.1.2. # Ad Campaign 2 - Promote product as a prize.(QnA related to courses).

1.2.2.1.3. # Create Post -(Blog Post) -Promote page / Get traffic / Attach URL to generate traffic to website.

1.2.2.1.4. # Create Videos 1 - Moral Based Animated Stories. (For Hmn Psy & MKT)

1.2.2.1.5. # Create Videos 2 - Testimonial videos (Students - Entreprenuer- Employee)

1.2.2.1.6. # Subscribe Campaign - Learn Basic & Advanced tricks & techniques. ( Provide links on Blogs & Posts ).

1.2.2.1.7. # Multi-Utility-Platform Campaign-Features/Offers&Discounts/How many days?/Course advantage/No. of success stories by testimonials.

1.2.2.1.8. # Industry 4.0 Campaign - Re-Skills YOURSELF.

1.2.2.1.9. # Brand Awareness Campaign - Atmanirbhar bharat / Hunar se Honour / TaiyariHO!.

1.2.2.1.10. # Create Post 1- for business / entreprenuer

1.2.2.1.11. # Create Post 2 -for students/employee

1.2.2.1.12. # lead gen (Paid ad)-Reach Campaign /deal with post lockdown strategy.(On HMN PSY & MKT).

1.2.2.1.13. # Conversion (Paid ad) 1- AR/VR/HMN PSY & MKT.

1.2.2.1.14. # Create Post 2- fulfill your dream & crack interview./get interview tips /24*7 language support.

1.2.2.1.15. # Create Event -free online demo classes on (How to generate passive income in this situation).

1.2.2.1.16. # Conversion (Paid ad) 2-HMN PSY & MKT /How to generate passive income in this situation/50% discount /100 enrollment.

1.2.2.1.17. # Conversion (Paid ad) 3- Get special offer/ join with your friends (4 person) /get 10% discount on any course.

1.2.2.2. Like Campaign

1.2.3. Our Story Section

1.2.4. Page Correction

1.2.4.1. Include Proper Website

1.2.4.2. USP In Cover Photo

1.2.4.3. Check Contact Info

1.2.4.4. About Us Section

1.2.4.5. Automated Msg

1.3. Twitter

1.3.1. Sharing

1.3.1.1. Daily 1 Post

1.3.1.1.1. Use Hashtag tool - Hastagify.me

1.3.1.1.2. Proper Image and link

1.3.1.1.3. Hashtag 2 only

1.3.1.1.4. Actionable Text

1.4. Quora

2. SEO

2.1. On Page SEO

2.1.1. Make one SEO Sheet Given by Sir

2.1.1.1. Meta Data

2.1.1.2. Content Optimizatio

2.1.1.3. Rich Snippets

2.1.1.4. Sitemap Submission

2.1.1.5. Competitor Analysis

2.2. Off Page SEO

2.2.1. Map Submission

2.2.2. Directory Submission

3. Google Ads

3.1. Digital Marketing Certified Associate

3.2. Search Engine Optimization (SEO)

3.3. AR for Android

3.4. Marketing Management

4. Email Marketings

5. Goal

5.1. To reach maximum people - Brand Awarness

5.2. Drive more traffic to site

5.3. Maximize Enroll for Course