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A/B and Multivariable testing by Mind Map: A/B and Multivariable
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A/B and Multivariable testing

This mindmap is based on the article "How to Document Your A/B or Multivariate Test" (by Josh Baker, 2009-01-17)

Master Test Worksheet

Column Headers

Test Name

Test Date Range

Test Hypothesis


Each Row is a single test

Link Test Name cell for each test to the other spreadsheet built for that test

Individual Test Worksheet

First Tab

Test Name

Test Date Range

Test Hypothesis

What kind of test this is (a/b, multivariate), and how many panels or combinations

Traffic data (source of traffic, and current traffic stats)

What type of metrics I will be using to determine the results and how to determine the metrics (is conversion impressions divided by sales, or impressions divided by clicks on a certain button etc?)

A space to record final metric results (control performed as such, top performers identified individual performed as such)

Learning’s (both as the test is live and from the results)

Ideas for future tests based off of this information

Next actions (will this be rolled out etc.)

Miscellaneous notes

Additional Tabs

Screenshot of control

Screenshots of test panels or combinations (depending on how many there are)., If there are too many panels or page combinations to take screenshots of, after the test is ended I take screenshots of the top performing test panels for future comparisons)

Screenshots of Test statistics, When I am using Google Website Optimizer I take daily screenshots of the stats admins. and store in a separate folder, The final screenshot from the point at which we end the test

Various others

Reference such as more detailed metrics information, etc.

Folders for each test (named as test)

Test specification (PowerPoint)

Analytics data