1. Fitness and Nutrition as a lifestyle
2. Does the brand have presence on Social Media? If yes, talk about the numbers and the Average % of the engagement
2.1. Yes
3. No commute
4. Yes, they do
5. What stage is the audience in terms of a purchase?
5.1. Immediate
5.2. 2-3 months
6. 50+ for health reasons
7. Time Schedule
7.1. Busy but will manage the time
7.2. Just too busy
8. Magazines
9. BRAND ANALYSIS
9.1. TARGET AUDIENCE PROFILE
9.1.1. Basic Demographic
9.1.1.1. Age Group
9.1.1.1.1. 20-30
9.1.1.1.2. 30-40
9.1.1.1.3. 40+
9.1.1.2. Gender
9.1.1.2.1. Female
9.1.1.3. Location
9.1.1.3.1. Delhi NCR
9.1.1.4. Language
9.1.1.4.1. Hind & English
9.1.2. Advanced Demographic
9.1.2.1. WHO
9.1.2.1.1. Occupation
9.1.2.1.2. Education
9.1.2.1.3. Marital Status
9.1.2.1.4. Extrovert
9.1.2.1.5. Body Statistics
9.1.2.1.6. Personality Types
9.1.2.2. WHAT
9.1.2.2.1. Food Preferences
9.1.2.2.2. Youtube
9.1.2.2.3. Source of Information
9.1.2.2.4. Memberships
9.1.3. Fitness groups
9.1.4. Psychographic
9.1.4.1. Values
9.1.4.1.1. To be fit and look good
9.1.4.1.2. Want to spend a life engaged with nutrition and health
9.1.4.1.3. Liked to spend time with family
9.1.4.1.4. Wants to see results quikly
9.1.4.1.5. Have issues with time
9.1.4.1.6. Attention required
9.1.4.2. in a group
9.1.4.3. Frustations
9.1.4.3.1. Hectic Life schedule
9.1.4.3.2. Too many options, difficult to choose
9.1.4.3.3. Tried and failed many times
9.1.4.3.4. Family Obligations
9.1.4.3.5. Clothes dont fit
9.1.4.3.6. Spouse not happy
9.1.4.3.7. Society pressure
9.1.4.4. Goals and Interests
9.1.4.4.1. Wants to lose weight
9.1.4.4.2. Increase lower body strength
9.1.4.4.3. Have more energy during the day
9.1.4.4.4. To look hot and sexy
9.1.4.4.5. To be the best version of self
9.1.4.4.6. To find a suitable partner
9.1.4.5. Perspectives
9.1.4.5.1. Everyone likes lean and fit bodies
9.1.4.5.2. Fit bodies are attractive
9.1.4.6. Fear/Pain Points
9.1.4.6.1. Fear of failing again
9.1.4.6.2. Fear of losing money
9.1.4.7. Aspirations
9.1.4.7.1. To look as good as some TV or film star
9.1.4.7.2. To buy good fitting clothes
9.1.4.7.3. Photographs should be good
9.1.4.8. Objections and Challenges
9.1.4.8.1. Not much money to spend
9.1.4.8.2. This is no guarantee of success
9.1.4.8.3. I can make this transition without help, this is all common sense.
9.1.4.9. Expectations
9.1.4.9.1. To handhold and help in losing weight
9.1.4.9.2. To help in having a health lifestyle
9.2. I can get this training through certifications that I otherwise need
9.3. CLARITY OF WORK
9.3.1. 1) How old is the brand?
9.3.1.1. 5 year
9.3.2. 2) Segment catered to
9.3.2.1. Hi Class
9.3.2.2. Mid Segment
9.3.3. Need to ensure that the transition between lifestyles is smooth and efficient
9.3.4. Brand Advertising Strategy
9.3.4.1. Online
9.3.4.1.1. Blog
9.3.4.1.2. Website
9.3.4.2. Offline
9.3.4.2.1. Pamphelets
9.3.4.2.2. Word of Mouth
9.3.4.2.3. Hoardings
9.3.4.2.4. Tieups
9.3.4.3. Social Media
9.3.5. What is te brand equity?
9.3.6. How popular is the brand?
9.3.6.1. Not very popular across the city
9.3.6.1.1. what are the marketing budgets?
9.3.7. Services Provided
9.3.7.1. Weight loss
9.3.7.2. Fit Body
9.3.8. Client referrals
9.3.8.1. Have 10 referrals
9.3.9. Does the brand have videos that explains the product?
9.3.9.1. Not yet
9.3.10. Any collaborations with a known person?
9.3.10.1. Not yet
9.3.11. How much is the brand willing to go Digital?
9.3.11.1. Fully Digital
9.3.12. Does the brand have existing database of customers?
9.3.12.1. A small database
9.3.13. Brand’s understanding of their audience
9.3.14. Who are their competitors
9.3.14.1. Gyms
9.3.14.2. Online platform
9.3.14.2.1. Yes, quite well
9.3.14.3. Do they have a website for sales?
10. AUDIENCE ANALYSIS
10.1. House
10.1.1. Owners
10.1.2. Renters
10.2. Behaviour of the buyer
10.2.1. Phone
10.2.1.1. Expensive
10.2.1.1.1. Iphone
10.2.1.1.2. Hi Range of Android
10.2.2. Computer Savy
10.2.2.1. Ipad
10.2.2.2. Laptop
10.2.3. Society they live in
10.2.3.1. Hi Profile
10.2.4. No of Dependents
10.2.4.1. PArents
10.2.4.2. Children
10.2.5. Travellers
10.2.5.1. International
10.2.5.2. Domestic
10.2.6. Economic Status
10.2.6.1. Hi Elite
10.2.6.2. Mid
10.2.7. Income
10.2.7.1. 1-5 lakh per month
10.2.7.2. 5-10 lakh per month
10.2.8. Role in Purchase
10.2.8.1. Self
10.2.8.2. Spouse
10.2.9. Hobbies
10.2.9.1. Shopping
10.2.9.2. Anything creative
10.2.9.3. Music
10.2.9.4. cooking
10.2.10. Priorites
10.2.10.1. Health
10.2.10.2. Family
10.2.10.3. Job
10.2.10.4. Self
10.2.11. They are not too conscious of the brand. More focused on results
10.2.12. Additional Information
10.2.12.1. Where does my avatar hangout?
10.2.12.1.1. Major fancy restaurants
10.2.12.1.2. Parties
10.2.12.2. What do they read? Websites they go to?
10.2.12.2.1. All hi end lifestyle and fashion magaznes
10.2.12.3. What kind of movies they watch?
10.2.12.3.1. Bollywood latest
10.2.12.3.2. Hollywood
10.2.12.4. Who do they idolise?
10.2.12.4.1. Anyone with a fit body
10.2.13. When do the customer take a decision to buy
10.2.13.1. Purchase Influencers
10.2.13.1.1. Marriage
10.2.13.1.2. Event
10.2.13.1.3. Clothes
10.2.13.1.4. Society pressure
10.2.13.2. Immediate
10.2.13.3. 3 months-6months
10.2.13.4. Occasion in the famiy/life
10.2.14. Multiple Audience Avatar
10.2.14.1. Female
10.2.14.1.1. Unmarried,to get a good match
10.2.14.1.2. Getting married- To look lean for inlaws and photos
10.2.14.1.3. Post pregnancy - To lose weight
10.2.14.1.4. 40+to me fit
10.2.15. Cost
10.2.15.1. Doesnt matter (Hi profile)
10.2.15.2. Ready to take the plunge with a pinch
10.2.15.3. Confused -May go/ May not go
10.2.16. Competition
10.2.16.1. Oher Fitness Coach
10.2.16.2. Online coaching
10.2.16.3. Other