Key factors affecting consumer decisions
by Lisa Saltalamacchia
1. Finance
1.1. used when you do not have enough cash. Involves taking out a loan. sometimes interest must be paid.
2. Service
2.1. customer service is sometimes the most essential aspect of the sale
2.2. people avoid businesses that have poor service
3. Environment
3.1. People tend buy things that are environmentally friendly
3.2. biodegradable
4. Price
4.1. Consumers want the best value for their money
4.2. price cannot be to expensive
4.3. price can be the deal breaker
5. Marketing
5.1. the way the company markets their product can have a immense power on the consumers choices
6. Age
6.1. Our wants change over time.
7. Gender
7.1. girls want girl stuff and boys want boy stuff.
8. Convenience
8.1. the more convenient it is the more customers will essential buy it.
