Visual Merchandise (1)

1. 1.3.2 The Principles of Design

1.1. a) Balance -Equl distribution of object - These are 3 types: * Symmetrical *Asymmetrical *Radial

1.2. b) Emphasis - Point of eye contact - It's create focal point in a design composition.

1.3. c) Proportion -Refers to the relative size and scale of the various element in design. -Relationship of size, scale and weight.

1.4. d) Rhythm -Line direction,eye movement

1.5. e)Harmony -Pleasing effect of combinations -Creating an area of attention.

2. 1.3 The Elements and the Principles of Visual Merchandising

2.1. a) The merchandise * Show the new arrival items or promotional items and combine nicely the merchandise together to attract customers.

2.2. b) Material and props *Should consider what material and props suitable with the merchandise in display

2.3. c) Mannequins *Are used by apparel retailers to display their products. *Displays have to grab shoppers attention. * Used to highlight the unique collection of the store.

2.4. d) Lighting *Can be used to enhance window display. *Can be used in many ways in retail stores

2.5. e) Color *Can be aid creativity in exterior window display

2.6. f) Signage and graphics *Can vary in form and sizes based on location

3. 1.2.2 Recognize of Visual Merchandising In Retailing

3.1. Visual Merchandising in a Department Store. -One visual merchandiser may travel from store to store in a chain,covering specific areas of the country.

3.2. Visual Merchandiser role is communicating visual strategy to each of the stores managers and store staff.

3.3. Visual Merchandising of Multiple Chain Store - High-street chains will have a similar visual merchandising structure to that of a department store.

3.4. Visual Merchandiser of Small Retail Outlets.

4. Visual Referred to the sense of sight/look

5. Merchandising Marketing practise where the brand/image from one product /service is used to sell another

6. Visual Merchandise - A profession that involves displaying merchandise and decoration in store in a way that reflects the positive image of the store and gets customers attention to the store

7. 1.1.2 History of Visual Merchandise Mitsukoshi,Tokyo Department - Introduce on 1673s -Established earlier than Harrods(1849) - Innovation concept was based on custom -To bringing customer into the store rather than s lling door to door. -Aristide Boucicaut had the idea of setting up this kind of store.

8. Harrod - Opened in London at 1849s -A small retail store selling groceries,perfumes and stationaries. -Grew and became the renowned department store it is today.

9. Gordon Selfridge -No retailer/department store can take the credit for producing the first eye catchy display.

10. 5 goals of great visual merchandise

10.1. a) Create Excitement b) Stimulate all five customer sense c) Create a successful floor plan d) Know your shopper demographics e) Be inspired by others

11. 1.2 Role of a Visual Merchandise

11.1. Day To Day Role of a Visual Merchandiser - Manage and oversee the visual presentation of the windows and in-store displays.

12. Visual Merchandise Manager -To manage team -To communicate with the senior visual merchandise manager. - To interact with graphics team

13. Le Bon Marche -Boucicaut opened the word's first department store (Paris) on 1852. - The concept of the store spreaded to United States. - Offered an impressive shopping experience through the grandeur of its architecture

14. Dresser Visual Merchandiser - To maintain retail standards -To be aware of fashion trends -To understand and be aware of brands