Process of creative and innovation
by Ammar Jazree
1. Negative attitude that block creativity
1.1. - oh no, a problem! - it can't be done - i can't do it. There's nothing i can do - but, i'm not creative - that's childish - what will people think? - i might fail
2. Obstacles to creativity
2.1. The Barriers to creativity - Sometimes clicks sometimes doesn't when we solve the problem - we always think that we must use a totally new thing to get ideas - just using tools and materials doesn't make us creative - ready all the data when to start the thing - thoughts of failure
3. The need of innovation
3.1. importance of innovation - competitive edge - find niches in market - reduce internal cost - motivate people
4. How to enhance organizational creativity
4.1. - time - competence of staff - space or resources to pursue ideas - open communication & full information sharing - supportive organizational structure - personal authority to initiate change - creative leadership - motivation of staff - clear organizational goals - appropriate reward
5. Rogers stage of innovation
5.1. - knowledge stage - persuasion stage - decision stage - implementation - confirmation stage
6. The creative thinking process
6.1. -brainstorming -continuous investigation -questioning -analyzing
6.1.1. The four step process 1. Background and knowledge accumulation 2. The incubation process 3. The idea experience 4. Evaluation and implementation