1. Different with a meaning
1.1. Unconventional ways
1.2. IKEA is not like other companies and we don’t want to be
1.3. “Happy rebel” spirit
1.4. To question existing solutions
1.5. Experiment and dare to make “entrepreneurial” mistakes.
1.6. A unique competitive edge
2. Cost-consciousness
2.1. Affordable for as many people as possible
2.2. discover and eliminate unnecessary costs
2.3. make more from less
2.3.1. High quality standards
2.3.2. functional
2.3.3. Sustainable
2.4. Create Low price with a meaning
2.4.1. balance investments with savings
2.4.2. balance costs with revenue
3. Renew and Improve
3.1. Healthy sense of urgency
3.1.1. Determination and willpower
3.2. We do not succeed we try again rather than giving up
3.3. Impossible doesn't exist
3.4. Constantly look for new and better ways forward
3.5. Finding a low-cost production solution
3.6. Creating new innovation
3.7. We can do better tomorrow
3.8. Finding solutions to almost impossible challenges
3.8.1. Source of inspiration to move on to the next challenge
4. lead by example
4.1. qualities of a leader
4.1.1. provide feedback
4.1.2. develop people
4.2. time management
4.3. goal oriented priorities
5. Culture
5.1. our way of doing things
5.1.1. Values
5.1.2. Helps us make a better IKEA, for and with the many people
5.1.3. enhance communication
5.1.4. Behaviours
5.1.5. Structure
5.2. Background
5.2.1. Ingvar
5.2.2. Swedish origins
5.2.3. Vision
5.2.4. Business Idea
5.2.5. Unique brand
6. Give and take responsibility
6.1. Empowering people
6.1.1. Give rsponsibilities
6.1.2. Challenge people
6.2. Learn and grow
6.3. Contribute to company's development
6.4. Ownership
6.5. Trust others
6.6. Source of positive energy
6.6.1. Being optimistic
6.6.2. Forward looking
7. Togetherness
7.1. mutual respect
7.2. trust
7.3. honesty
7.4. Diversity
7.5. Work together
7.6. recognising
7.6.1. have fun
7.7. recognizing
7.8. numbleness
7.9. Inclusing
7.10. honestly
7.11. caring
7.12. forward -looking
8. simplicity
8.1. down to earth
8.1.1. no status symbols
8.1.2. no fancy titles
8.2. pragmatic
8.2.1. no complicated solutions
8.2.2. efficient
8.2.3. few rules
8.3. informal
8.3.1. use forenames
8.3.2. wear company clothes
8.3.3. clear & simple
8.4. straight forward
8.4.1. no bureaucracy
8.4.2. effective
9. Caring for people and planet
9.1. Impact
9.1.1. Part of the problem
9.1.2. Contribution
9.1.3. Choice
9.1.4. Challenges
9.2. Solution
9.2.1. More from less
9.2.2. Saving
9.2.3. Preservation
9.2.4. Circular
9.3. Improvement
9.3.1. Technologies
9.3.2. New concepts
9.3.3. Environment
9.3.4. Sustainable products
9.4. Responsibility
9.4.1. Entire value chain
9.4.2. Courage
9.4.3. Ambition
9.5. Inspiration
9.5.1. Future
9.5.2. Movement
9.5.3. Transformation
9.5.4. Commitment