Febreze

1. Consumer Perceptions

1.1. Refreshing

1.2. Pleasant

1.3. Fresh

1.4. Convenient

1.5. Accessible

2. Activities Associated with the Brand

2.1. Chores

2.2. Staying at home

2.3. Car rides

2.4. Cleaning

2.5. Having guests over

3. Brand Characteristics

3.1. Breathe happy

3.2. Helping hand

3.3. Reliable

3.4. Competitive

3.5. Lifestyle-oriented

4. Brand Advertising

4.1. Social media

4.2. YouTube ads

4.3. Partnerships (Google)

4.4. T.V. commercials

4.5. Magazines

5. Heritage

5.1. Sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand

5.2. First introduced in March 1996

5.3. The name "Febreze" comes from the words "fabric" and "breeze.

5.4. Owned by Procter & Gamble

5.5. American brand

6. Brand Personality

6.1. Clean

6.2. Fresh

6.3. Kind

6.4. Happy

6.5. Helpful