Mortgage Integrated Marketing Campaign | Giving Thanks By Giving

1. Messaging Themes

1.1. Creating inclusive employment programs

1.2. Sponsoring charities that provide employment support

1.3. Local Giving - Focusing on providing support in local communities

1.4. Showing appreciation through a lending hand

2. Channels

2.1. Corporate Owned Social Accounts

2.2. Influencer Collaborations

2.2.1. Real Estate & Mortgage Publications

2.2.2. Real Estate & Mortgage Associations

2.2.3. Strategic Charity Partnerships

2.3. Executive Social Accounts

2.4. Internal Advocacy Infrastructure

2.4.1. UGC

2.4.2. Micro-Influencer

2.5. Local Branch Social Accounts

2.6. Local Publications

2.7. Industry Publications

2.8. Partnership Network

3. Initiatives

3.1. President Initiatived

3.1.1. Executive Social Comment/tagging competition

3.1.2. Internal Video- Match Donations

3.2. Local Marketing Reps

3.2.1. Provide Content Suggestions/Social Campaign

3.2.2. Training: How to film for social

3.2.3. Submit their videos for big compilation

3.2.3.1. Marketing reps can post on their own pages (both individual and compilation videos)

3.2.4. Local PR campaign

3.3. Internal

3.3.1. Campaign Charity - Donation Match

3.3.2. Employee Advocacy

3.4. CEO Initiatives

3.4.1. Importance of corporate charity recruiting campaign

3.4.1.1. Recruiting Website

3.4.1.2. LinkedIn

3.4.1.3. Employment Programs Offered

3.4.1.3.1. Veterans Initiatives

3.4.1.3.2. Underemployed Communities

3.4.1.3.3. Scholarships

3.4.1.3.4. Apprentice/Paid Training Programs

3.5. External

3.5.1. Social Content

3.5.2. PR Campaign