RHETORIC

1. DELIBERATIVE

1.1. IT FOCUSES ON THE FUTURE

2. PERSUASIVE APPELS

2.1. ETHOS

2.2. LOGOS

2.3. PATHOS

3. ANY FORM OF COMMUNICATION

4. ORATION

4.1. FORENSIC

4.2. EPICDICGIC

4.2.1. DEMOSTRATIVE

4.2.1.1. MAKES A PROCLAMATION ABOUT THE PRESENT SITUATION

4.3. SYMBOULETIKON

5. HOW YOU CONVINCE AN AUDIENCE OF YOUR CREDIBILITY

6. ESTABLISHES FACTS AND JUDGEMENTS ABOUT THE PAST

7. USE OF LOGIC AND REASON

8. FUNCTUAL KNOWLEDGE TO CONVINCE THE AUDIENCE

9. IR APPEALS TO EMOTION

10. IT MAY BE IRRATIONAL AND UNPREDICTABLE

11. WE HAVE TO KNOW OUR AUDIENCE AND PURPOSE

12. ARISTOTLE

12.1. TREATISE ON RHETORIC

12.2. ORATION

13. THE ART OF SEEING THE AVAILABLE MEANS OF PERSUASION