CCD

1. For Professionals

1.1. The brand’s café is a place to have formal meetings.

1.2. The people who drink this brand of coffee are professionals and are sophisticated.

2. Youth oriented

2.1. The brand’s café is the perfect place to enjoy solitude.

2.2. The brand’s customers are young and highly aspirational.

3. Friendly

3.1. The brand’s café is a place to spend time with friends.

3.2. The brand reminds me of my friends and the times we spent together.

3.3. The brand’s café is a place to hang out.