Campaign Plan - Coursera Launch in Iraq

1. Activities

1.1. Workshops (online)

1.1.1. For Academics

1.1.2. For Education Leaders

1.1.3. Workforce

1.1.4. For Students

1.2. Digital Marketing

1.2.1. Facebook

1.2.2. Instagram

1.2.3. Emails

1.2.4. SMS

1.2.5. Influencer

1.3. Print Materials

1.4. Promotional Videos

1.4.1. How to use Coursera.org

1.4.1.1. Tutorial : Arabic & Kurdish

1.4.2. Why use Coursera.org

1.5. Face2Face Meetings

1.5.1. Private universities

1.5.2. Public universities

1.5.3. Corporate

2. Target Customers

2.1. The Citizen

2.1.1. Male

2.1.2. Female

2.1.3. Unemployed

2.2. Government Employee

2.3. University Students

3. Customer Relationships

3.1. Direct Communications

3.2. Email

3.3. Physical Business Center

4. Marketing Team: Erbil

4.1. Mohammed Al-Handal

4.2. Ahmed Ouda

4.3. Yousif Al-Alousi

4.4. Lava Yaseen

4.5. Sherwan Mustafa

5. Goals

5.1. Universities

5.1.1. university accreditation for educational content

5.1.2. Register universities to use Coursera

5.1.3. C4C : coursera for Campus

5.2. Government institutions

5.2.1. Get the existing labour force to use the platform

5.3. Companies and private sector institutions

5.3.1. Training

6. Strategic Partners

6.1. The Station

6.2. Ministry of education

6.3. Ministry of Higher Education and Scientific Research

6.4. Ministry of Labour and Social Affairs

6.5. certified institutes

6.6. Iraqi Private banks league