Campaign Plan - Coursera Launch in Iraq

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Campaign Plan - Coursera Launch in Iraq by Mind Map: Campaign Plan - Coursera Launch in Iraq

1. Marketing Team: Erbil

1.1. Mohammed Al-Handal

1.2. Ahmed Ouda

1.3. Yousif Al-Alousi

1.4. Lava Yaseen

1.5. Sherwan Mustafa

2. Goals

2.1. Universities

2.1.1. university accreditation for educational content

2.1.2. Register universities to use Coursera

2.1.3. C4C : coursera for Campus

2.2. Government institutions

2.2.1. Get the existing labour force to use the platform

2.3. Companies and private sector institutions

2.3.1. Training

3. Activities

3.1. Workshops (online)

3.1.1. For Academics

3.1.2. For Education Leaders

3.1.3. Workforce

3.1.4. For Students

3.2. Digital Marketing

3.2.1. Facebook

3.2.2. Instagram

3.2.3. Emails

3.2.4. SMS

3.2.5. Influencer

3.3. Print Materials

3.4. Promotional Videos

3.4.1. How to use Coursera.org

3.4.1.1. Tutorial : Arabic & Kurdish

3.4.2. Why use Coursera.org

3.5. Face2Face Meetings

3.5.1. Private universities

3.5.2. Public universities

3.5.3. Corporate

4. Target Customers

4.1. The Citizen

4.1.1. Male

4.1.2. Female

4.1.3. Unemployed

4.2. Government Employee

4.3. University Students

5. Strategic Partners

5.1. The Station

5.2. Ministry of education

5.3. Ministry of Higher Education and Scientific Research

5.4. Ministry of Labour and Social Affairs

5.5. certified institutes

5.6. Iraqi Private banks league

6. Customer Relationships

6.1. Direct Communications

6.2. Email

6.3. Physical Business Center