marketing data fitness centre
by Shi Meng
1. Data
1.1. need precise segmentation
1.1.1. gym junkie Jeff
1.1.2. Pilates Penny
1.1.3. don't like non-personalised or irrelevant messages
1.2. unfit date
1.2.1. duplicate records
1.2.1.1. beer belly bob carrying extra weight
1.2.1.1.1. fast food
1.2.1.2. cost you money
1.3. missing data
1.3.1. Miss Connie having no core strength
2. Benefits
2.1. make sure database is clean and highly usable
2.2. you can safely communicate personalized messages
2.3. data gets toned, strengthened and much fitter
2.3.1. needs to be maintained
2.3.1.1. Dave keeps it regularly exercised
3. Dinosaurs
3.1. Dave
3.1.1. Data robot
3.2. Beer Belly bob
3.2.1. 3 scenes
3.3. Miss Connie
3.3.1. 1 scene
3.3.2. missing data
3.3.3. have no core strength
3.4. gym junkie Jeff
3.4.1. 1 scene
3.4.2. precise segmentation
3.4.3. lift weights but in yoga class
3.5. Pilates Penny
3.5.1. 1 scene
3.5.2. precise segmentation
3.5.3. doesn't enjoy spin class