GA Magento Tracking Requirements

Notes on things to track in Magento beyond basic GA implementation

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GA Magento Tracking Requirements by Mind Map: GA Magento Tracking Requirements

1. Sub-category

2. Measurement protocol?

3. Newsletter signup

4. For example for refunds

5. Checkout error messages

6. Customer (anonymous)

6.1. Total orders made

6.2. Lifetime spend

6.3. Cohort YQM

6.4. Newsletter preferences

7. Orders/Product Views

7.1. Category

7.2. Product

8. Layered navigation - selected values

9. Transaction

9.1. Checkout method

9.2. Payment method

9.3. Latency

9.4. Shipping method

10. Conversions

10.1. Micro conversion

10.1.1. Add to Cart

10.1.2. Saw Cart

10.1.3. Entered offer code

10.1.4. Started Checkout

10.1.5. Added Review

10.2. Macro conversion

10.2.1. Completed Checkout

10.2.1.1. Server-side data

10.2.1.1.1. Product

10.3. Look to Book (see GA Enhanced Ecommerce)

10.4. Consider tracking of 'off site' conversions. See Github extension:

10.4.1. https://github.com/magento-hackathon/UniversalGaConversionTracking

11. Errors

11.1. Login failed

11.2. Offercode rejected

11.2.1. Dynamic: offercode used, so you can spot typing mistakes and correct

11.3. Error pages 40x 50x etc

11.3.1. Use URI, not title, so it can appear in standard reports, goals and intelligent alerts

11.3.2. NB: it is currently possible to use GA profile filters to get the same result, but would be preferable not to have to bother

11.3.3. Include URI requested for correcting

12. Custom dimensions / metrics ideas

12.1. Session

12.1.1. Visit type

12.1.1.1. Browse - unrecognised

12.1.1.2. Browse - recognised

12.1.1.3. Checkout - new guest

12.1.1.4. Checkout - new sign-up

12.1.1.5. Checkout - sign-in

12.1.2. Order

12.1.2.1. Count of order lines

12.2. Visitor

12.2.1. Visitor value

12.2.1.1. Count of orders

12.2.1.2. Value of orders

12.3. Page / Content Grouping

12.3.1. Category

12.3.2. Sub-category

12.3.3. Product SKU

12.3.4. Information

13. 2014 Magento Wish List

13.1. Big Moves

13.1.1. Move to GTM

13.1.2. Move to Enhanced Ecommerce

13.1.3. Move to Universal Analytics

13.2. Additions

13.2.1. Add to cart tracking (standard with Enhanced Ecommerce)

13.2.1.1. Add to Wishlist / Compare

13.2.2. Content grouping for category, sub-category and product pages ('lists' in Enhanced Ecommerce)

13.2.2.1. Regular URI pattern would also make possible targeting for a/b tests using Optmizely, VWO etc

13.2.3. Customer ID tracking (anonymous) in Universal Analytics

13.2.4. Error message tracking

13.2.4.1. Checkout validation

13.2.4.2. Registration validation

13.2.4.3. Product level error - quantity / required fields

13.2.5. Checkout journey type tracking: guest, sign-in, new account

13.2.6. Site Search

13.2.6.1. Identify zero results searches so we can use to improve navigation and I/A

13.2.7. Offer / promotion codes

13.2.7.1. Offercode accepted (with code)

13.2.7.2. Offercode rejected (with code)