1. Sub-category
2. Measurement protocol?
3. Newsletter signup
4. For example for refunds
5. Checkout error messages
6. Customer (anonymous)
6.1. Total orders made
6.2. Lifetime spend
6.3. Cohort YQM
6.4. Newsletter preferences
7. Orders/Product Views
7.1. Category
7.2. Product
8. Layered navigation - selected values
9. Transaction
9.1. Checkout method
9.2. Payment method
9.3. Latency
9.4. Shipping method
10. Conversions
10.1. Micro conversion
10.1.1. Add to Cart
10.1.2. Saw Cart
10.1.3. Entered offer code
10.1.4. Started Checkout
10.1.5. Added Review
10.2. Macro conversion
10.2.1. Completed Checkout
10.2.1.1. Server-side data
10.2.1.1.1. Product
10.3. Look to Book (see GA Enhanced Ecommerce)
10.4. Consider tracking of 'off site' conversions. See Github extension:
10.4.1. https://github.com/magento-hackathon/UniversalGaConversionTracking
11. Errors
11.1. Login failed
11.2. Offercode rejected
11.2.1. Dynamic: offercode used, so you can spot typing mistakes and correct
11.3. Error pages 40x 50x etc
11.3.1. Use URI, not title, so it can appear in standard reports, goals and intelligent alerts
11.3.2. NB: it is currently possible to use GA profile filters to get the same result, but would be preferable not to have to bother
11.3.3. Include URI requested for correcting
12. Custom dimensions / metrics ideas
12.1. Session
12.1.1. Visit type
12.1.1.1. Browse - unrecognised
12.1.1.2. Browse - recognised
12.1.1.3. Checkout - new guest
12.1.1.4. Checkout - new sign-up
12.1.1.5. Checkout - sign-in
12.1.2. Order
12.1.2.1. Count of order lines
12.2. Visitor
12.2.1. Visitor value
12.2.1.1. Count of orders
12.2.1.2. Value of orders
12.3. Page / Content Grouping
12.3.1. Category
12.3.2. Sub-category
12.3.3. Information
12.3.4. Product SKU
13. 2014 Magento Wish List
13.1. Big Moves
13.1.1. Move to GTM
13.1.2. Move to Enhanced Ecommerce
13.1.3. Move to Universal Analytics
13.2. Additions
13.2.1. Add to cart tracking (standard with Enhanced Ecommerce)
13.2.1.1. Add to Wishlist / Compare
13.2.2. Content grouping for category, sub-category and product pages ('lists' in Enhanced Ecommerce)
13.2.2.1. Regular URI pattern would also make possible targeting for a/b tests using Optmizely, VWO etc
13.2.3. Customer ID tracking (anonymous) in Universal Analytics
13.2.4. Error message tracking
13.2.4.1. Checkout validation
13.2.4.2. Registration validation
13.2.4.3. Product level error - quantity / required fields
13.2.5. Checkout journey type tracking: guest, sign-in, new account
13.2.6. Site Search
13.2.6.1. Identify zero results searches so we can use to improve navigation and I/A
13.2.7. Offer / promotion codes
13.2.7.1. Offercode accepted (with code)
13.2.7.2. Offercode rejected (with code)