The cognitive theory of multimedia learning
by Müzeyyen Seyiş
1. Dual channel
1.1. WORDS AND IMAGES
2. Sensory memory
2.1. EARS AND EYES
2.1.1. WORKING MEMORY
2.1.2. EYES : SOUNDS
2.1.2.1. VERBAL
2.1.3. MENTAL MODELS
2.1.3.1. LONG TERM THEORY: PRIOR KNOWLEDGE
2.1.4. EARS : VISUAL IMAGES
2.1.4.1. PICTORIAL